New Apple TV displays 1080p HD content

New Apple TV 1

The new Apple TV which was recently unveiled along with the latest iPad, will now be bringing 1080p HD content to proffer an enhanced experience to entertainment buffs. Loyalists who prefer everything Apple, can continue to dabble in iTunes movies and TV shows, Vimeo as well as Netflix and more in high definition.

A major enhancement comes in the form of a simplified UI that intends to make purchases off the iTunes Store, easier than before. As on previous versions of the TV, preferred movies, shows and other content may be directly bought from the store to be immersed in through the TV set. Needless to say, iTunes Match can also be seamlessly accessed straight via iCloud. Apple’s virtual marketplace has over 90,000 TV episodes and more than 15,000 movies for the taking.

“People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” shares Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.”

New Apple TV 2

Naturally, employing this latest box entails taking full advantage of features such as AirPlay and iCloud. With AirPlay, content on the iPhone, iPad or iPod touch can be streamed right through the Apple TV to revel in the advantages of an expansive screen. And with iCloud, audiophiles may stream their entire music library on iTunes Match via the new Apple TV. Then there is the Remote app that allows transforming the iDevice into a remote for the big screen, amidst additional attributes that this offering tags along.

The new Apple TV price is chalked at $99, while it is expected to become available on March 16. It can be purchased from the Cupertino company’s online and retail stores as well as through authorized resellers.