Video blogging, or vlogging, as it’s commonly known, is one of the most lucrative careers you can get into. Imagine grasping the attention of millions of people globally at the comfort of your home, and you get paid for it. Vlogging gives you a chance to be your boss and work on whatever you want whenever you can.
A vlog is blog content in the form of a video. It entails creating a video on a given topic and posting it to a video-sharing platform such as YouTube. The main difference between vlogging and blogging is that vlogging uses embedded videos to communicate with visitors and has a higher ability to attract people’s attention. It is naturally more comfortable for people to watch a video than to read blog content.
Apart from earning you good money, vlogging will help boost your confidence, creativity and give you exposure to a wealth of knowledge. Moreover, it will increase your fame and market you out there, giving you many growth opportunities such as winning brand ambassadors positions, among others.
So, if you are out there still dilly darling on whether this is a profitable venture, you already have the answer. Vlogging can take you places, but you must be ready to toil and work towards your success like every other business.
What makes the difference between you and that renowned vlogger you so much admire is the effort you put into your work. Here is a discussion of some of the essentials you must incorporate to help you succeed in this career.
Identify Your Passion, Interest, and Target Audience
The first step in this journey is to identify what you are genuinely passionate about and comfortable vlogging on. Viewers need to see and feel the zeal in you as it enables them to remember, love, and find purpose in your content.
Moreover, getting into an area where you have much interest will give you a relaxing time coming up with helpful topics, and you will always look forward to your next video. Finish this first part by identifying whom you wish to engage.
You could start a vlog to communicate to parents concerning parenting issues, women concerning their health, men regarding their general wellbeing, and so on.
Do Thorough Research
After identifying your target audience, it is essential to engage in in-depth research to determine what other vloggers in that specific area are offering. This will help you identify the gap and tailor your content towards filling that area.
Moreover, research gives you a wealth of knowledge and remains credible as you present your points. Take note that credibility is one of the surest ways to gain followers and stay relevant in the online world. What people look for as they watch your videos is a take-home point, and you can provide this through good research.
Get the Right Equipment
The next step after identifying your target audience, the topic of interest, and researching it, is to gather work tools. A good quality camera is the heart of vlogging; therefore, as you get other devices, make sure to invest heavily in this area.
As a vlogger, your videos’ quality is what will sell you and keep the audience coming back. It would help if you had a camera that captures the tiniest of a situation. It is easy to carry around since your work entails moving now and then, recording different positions, and having a good battery when you need to register out of the house.
One advantage of vlogging equipment is that you can get them quickly and at affordable prices. There are many companies such as DrDrone offering good quality cameras for vlogging.
In addition to the camera, you will also need access to a microphone, lighting equipment, a tripod, a backpack, and editing software to help you edit your videos before posting them on the video-sharing platforms.
Make sure to research keenly and compare quality and prices before settling on vlogging equipment.
Familiarize Yourself With the Video-Sharing Platform of Your Choice
There are various video-sharing platforms to use, such as TikTok, YouTube, Vimeo, and IGTV from Instagram. However, YouTube tops the list as the most commonly used and profitable.
If you decide to follow suit and use YouTube, there are various terms and conditions to familiarize yourself with before you can start posting here. It is upon you to first learn how the platform works and find your way through it.
You need to know how to post the videos, regulate and respond to comments, delete, hide or make the video shareable, amongst other things. Equally important, you should know how the site will complete your payment and what percentage you will gain from your videos.
Also, learn how to increase traffic and earn more and safeguard your content against malicious deeds. All this you can inquire from the site’s support team or management.
It’s Now Time To Get Your First Video to the World
By this time, you must have polished the video thoroughly and got rid of all the mistakes. Following your preferred platform guidelines, go ahead and post your video for the world to see and learn from you.
After posting, make sure to write an appealing title and description. Additionally, share your work with a broader audience through other social media channels such as Facebook and Instagram. It would be best to inform them of your upcoming video a few days before the actual day.
Suppose able to hold a grand YouTube channel opening ceremony and welcome already renowned YouTubers in your line of interest to the event. You can request them to share the event in their channels to give you exposure beforehand.
Moreover, don’t forget to respond to your viewer’s comments, answer any queries and take negative criticism positively. If they ask for any improvement, be objective and promise to work on it.
You cannot afford to relax after your first video. Bear in mind that viewers love consistency lest they forget you ever existed. Therefore come up with a plan on when you will be posting your content and stick to it.
As you do more videos, your content ought to be better than what you first produced. Improve your work through in-depth research; believe in yourself, and collaborate with other well-established YouTubers.
Some personal aspects of working on including your voice; it’s essential to make it as straightforward and audible as possible. Your grooming, becoming a vlogger, gives you a public figure title. As such, people look up to you. Avoid recording in an unkempt room or with dirty, tattered clothes that leave you looking all confused.
The thumb’s rule should be to let your content flow with the recording attire, mood, and venue. For example, don’t record a traveling vlog where you are talking about a given beach in your bedroom. People need to see you on that particular beach wearing what applies to someone in such a situation. Therefore learn how to properly intermarry your verbal content with what you have on the videos for better ranking.
The future of vlogging and online work, in general, is promising, and you can make a fulfilling career from this venture. You, however, must be up to date with emerging trends and technologies to remain competitive in the industry.
One essential thing to keep in mind is that people are always looking for answers and solutions to different life challenges. Therefore with the help of Google, find a niche that people are most suffering in and tailor your content towards providing solutions to the challenges.
Such a strategy combined with the above pointers will have you rise within no minute and reap the best from this career.