India-based IT Hardware and Electronics company Intex has announced the “Scratch Karo Ek Irada” scheme in the Indian states of Haryana and Uttaranchal. Under this new offer, the company is offering a line-up of GSM mobile phones.
So what exactly happens? When customers residing in Haryana and Uttaranchal, buy an Intex mobile phone from an authorized retailer, they are presented a scratch card. On scratching the card, a lucky winner may walk away with one of the following exciting gifts such as Yamaha Alba bike, Intex Gold Desktop, Intex 2000W Subwoofer, Intex
Bluetooth Headset, Travel Bag and Digital Clock
Speaking about the latest offer, Shailendra Jha, Business Manager- Mobile Phones, Intex says “The scheme aims to add value to the buying experience of our consumers and also focuses on enhancing benefit level of our channel partners who are competing with various specialty stores floating consumer schemes so often. With Intex mobile phones available only in North India, the target audience is from two of the most important states in the region – Haryana & Uttaranchal and also from the Derabassi territory in Punjab. Semi-urban areas are showing neck to neck potential with metros in purchase of mobile phones. We believe this scheme will certainly prove instrumental in further upping the brand equity amongst end consumers.”
The scheme is valid till February 15, 2008 and is applicable on Intex’s Flair I -1107, Infi I – 0315, Envy I- 1044, Estelo I- 3060, Aura I-1224 and Ultima I-1170 handsets. It’s important not note that each scratch card will have only one of the free gifts from the before mentioned line-up.