Conversions are what really matter. You can pay for advertising or create a fantastic organic campaign that drives people to your site. But, if you don’t have the right conversion tools you’ll find it impossible to turn the visitors into customers and create a profit.
The bottom line is that if you’re running a business the bottom line counts!
One of the most effective ways to create the conversions you need is with on-brand SEO copywriting.
What Is SEO Copywriting?
Copywriting is simply the creation of content that is relevant to your business. Every business does it and posts their articles onto their websites and anywhere else they can. The aim is to highlight their services and attract customers.
The SEO element refers to using keywords that ensure a specific article is found when those words are searched on. Viewers can then click through from the article to the website to discover more about the topic. For example, this search engine optimisation link will guide you through getting started with pay per click.
Where Does On-Brand Come In?
This is something that many businesses overlook but it’s essential. In essence, it’s about connecting with the reader to establish trust and make sure you’re seen as an authority in your niche. Connecting that authority with your brand means that you won’t just appeal to anyone reading your articles, they’ll start to recognize what you stand for and you’ll gain brand recognition.
Brand recognition is something that big companies like Nike and Coca-Cola enjoy because everyone knows who they are. If you know the business and their values you will trust a product even if it’s new to the market.
That’s the real beauty of on-brand SEO copywriting, you’re creating a rapport with the customer which leads to brand loyalty. As long as you’re producing quality products or services the right on-brand SEO can give you customers for life.
That doesn’t mean you can be complacent. You need to keep connecting and re-connecting with people to ensure your on-brand message gets to those that need to see it.
Finding Your Brand Message
The first step to driving conversions through this technique is to decide your brand message. This means deciding what you stand for, what your values are, why your product is unique, and what value you offer the customer.
In short, you need to consider why you started the business and what you hope to gain from it. This will help you decide your own values in life, which are likely to be reflected by the business.
It’ a good idea to set these out on your website.
You can then ensure that every piece of copywriting reflects these values, this will ensure your brand becomes known to potential customers. Most importantly, by setting these out and adhering to the in everything the business does, you’ll establish a value that customers can see and believe in, that’s what will inspire their loyalty and drive conversions upward.