If you’re a small business owner, you’re probably very proud of that fact. That doesn’t mean, however, that you aren’t interested in growth. You probably wouldn’t mind increasing your revenue several-fold over the next few years. And we can offer a highly effective way of doing that-; PPC.
For those unfamiliar with the idea of Pay-Per-Click, or what is called PPC, it might be confusing and intimidating. For those who take the time to learn more about it, however, it will prove to be not only logical but highly effective. All it takes is a little understanding, which is where a firm like Solutions 8 comes in. In the meantime, this article will offer five PPC tips to help grow your business in 2020.
Imagine being able to advertise your business without paying a dime until a customer indicates an interest in what you are selling. That’s precisely the idea behind PPC. Unfortunately, as easy as that might seem, it isn’t very easy to implement until you know what you are doing. It’s for that reason that anyone starting in PPC should start small. Run a small campaign to learn how it works, then scale up from there.
When many small business owners start with PPC, they use the broadest keywords imaginable, thinking that this will get them the greatest return. This is a mistake. This method will prove to be a waste of your time, but it will deliver a poor return on investment. Be specific.
Use Strong Language
No. We’re not talking about profanity and obscenities here. We’re talking about words that get people’s attention. Wishy-washy words get wishy-washy results. It’s that easy. Use words that reach out and appeal to people.
Use Words That Have Geographic Appeal
People who use PPC advertising often make the mistake of over-generalizing when it comes to theirs. This is another huge mistake. Instead of mentioning a state, for example, mention a neighborhood. That might eliminate a lot of customers, but if they are that far away, the chances are that they won’t be a customer either.
Don’t Forget a Call to Action
Any effective advertisement has a good call to action. This includes PPC. Don’t leave it up to the prospect’s imagination what to do next. Tell them to act, and while you’re at it, tell them twice.
Keep Tabs on The Results
Many advertisers make the mistake of creating an ad and letting it run its course. This is another big advertising mistake. Advertising should always be monitoring their advertising to see their results so they can change it if needed.
Consider Hiring a Professional
Many business people believe that they know enough about their advertising to do it themselves. This is a mistake. Further, their time is usually better spent running their business and letting someone else worry about their advertising. If this is the case, why not allow a professional to handle advertising. This is especially beneficial when working with something so new and different from PPC. Some agencies specialize in using the Net with proven methods that businesses can benefit from.
If PPC has done anything for business over the past few years, it’s proven its worth as an effective promotional method that you should be taking advantage of.