If you’re opening a store, you’re likely overwhelmed with all the options available. It can be tough to know where to start, and which option is the best for you, especially if you’re on a budget.
Luckily for you, WordPress eCommerce solutions are aplenty, and when you really get down to it, it’s easy to see why so many websites – eCommerce and otherwise – run on WordPress.
WordPress itself is free, so the only thing you’ll be paying is the fee to your hosting provider. When you’re just starting out, you can use an affordable hosting plan that will cost you around $4/month. As you grow, you can switch to a different hosting plan that will better accommodate your needs, and WordPress makes it super easy to migrate everything to a new host when the time comes. Take a moment and compare this flexibility to what you get with all-in-one hosted platforms, where you’re paying a monthly fee for the service itself, plus a transaction fee for each sale you make.
If you’re self-hosting WordPress site, you’ll only pay transaction fees to the payment processor you choose, and most hosting plans are significantly cheaper than what the hosted eCommerce solutions offer – even for their run of the mill basic plans. Those ongoing fees add up. Even for larger stores with lots of traction, the overhead can really eat into your profit margin.
Endless Design and Development Possibilities
With WordPress, you can create whatever kind of store you want, with whatever design, and features you want. Yes, it’s possible that in order to get exactly what you envision, you may have to pay a custom developer to do it for you, but at least there’s always the possibility.
Many out of the box solutions limit what you can do because of their platforms. And even if you don’t have the money to hire a custom designer to get a completely custom solution, there are plenty of highly customizable premium themes and plugins out there to make it easy for you to build whatever you want, even on a budget.
While many out of the box solutions are also built with SEO in mind, WordPress is built to be lean and SEO friendly too. With plugins that help you address schema markup, it’s super easy to add product details and other schema information to help improve your ranking and provide search engines with rich snippets.
You can also run your blog alongside your store on the same platform, making it easy to provide your customers with a ton of content related to whatever it is you’re selling. This helps establish credibility, and the content you create can help push people through your sales funnel and increase your conversion rates to make you more money.
Scalable and Secure
If your store takes off and grows even faster than you imagined possible, WordPress can handle it. Even if you have thousands of products, WordPress has the resources and the ability to take care of it all for you. It powers sites as large as the New York Times, so it can take whatever you need it to.
Because WordPress is so widely used, it’s a big target for hackers, and yes, you will hear plenty of stories about hacked WordPress sites. But the reality is that WordPress has the people and resources to keep it secure. As long as you’re following basic best practices, such as keeping your WordPress installation and plugins up to date, not installing themes or plugins from untrusted sources, and installing a security plugin such as WP Better Security or WordFence, you’ll be safe.
Extra Functionality and Expert Ecosystems
No matter what you need to add to your WordPress eCommerce store or website, there’s either likely already a plugin available to add that feature for you, or a custom developer who would be willing to make it happen for you (for a fee, of course). There are plugins to address social media sharing, membership, forms and email marketing, analytics, SEO, ratings and reviews, and more.
Everything is open-source, and there are thousands of volunteers working on its core tech. It’s a reliable long-term solution, and in addition to the people working on the WordPress code, there are tons more people who are working as designers and developers. Since WordPress powers some 30% of the web, there are plenty of people out there to help you with anything you may need.
WordPress Ecommerce Wins at Versatility
Whether you’re selling clothes, pet accessories, digital products, or services, WordPress is the ideal eCommerce solution. Whether you’re selling one product or 10,000, WordPress can work for you, and grow with you. It’s much more flexible than many out of the box platforms, and even integrates with a ton of shopping cart solutions out there, so you can choose what works best for you.