In the modern workplace, there’s just nothing more exciting than working together. Creative brainstorming sessions can unearth innovative new ideas; group projects can achieve surprising results and boost productivity; while regular communication can ensure projects are always moving in the right direction.
Rapid advances in technology are allowing businesses to enhance this level of collaboration, seamlessly bringing teams together from across the globe and making it easier for them to share, discuss and truly collaborate. Now with clients based around the world, however, businesses are also using video conferencing and other visual collaboration tools to strengthen their relationships with customers.
So, how exactly can video conferencing improve customer and client satisfaction?
Benefiting from Face-to-Face Interaction
According to Forbes, over half of all message interpretation comes from body language and facial expressions, so the importance of face-to-face interaction with clients certainly shouldn’t be underestimated. However, traditional face-to-face meetings typically involve expensive travel costs and a significant amount of wasted time, with frustrating physical barriers making it difficult for businesses to meet with customers regularly and effectively.
Additionally, the average UK worker is believed to waste at least 13 working days a year in unproductive meetings, while larger meetings have been found to be particularly fruitless—since the sheer number of different voices and opinions involved can become incredibly problematic.
Video conferencing technology seeks to streamline and simplify the entire meeting process, providing valuable face-to-face interaction with clients but without the risk of any lengthy travel delays, while the implementation of HD video and audio ensures all participants feel as though they’re sitting in the same room.
Allowing businesses and clients to connect at any time from all over the world (while also providing the benefits of traditional face-to-face interaction), flexible video collaboration solutions can help strengthen relationships and ultimately improve results.
Providing Flexibility and Ease of Use
Due to the rise of technology and the growing popularity of remote working, the way we meet is changing. Not only do modern meeting environments need to be collaborative and interactive, they also need to provide participants with the flexibility to work in a way that best suits them.
Video conferencing can be deployed in a variety of workspaces, providing both businesses and clients with a choice of where to work and collaborate. When the technology is implemented effectively, ordinary huddle rooms, booths and meeting areas can be transformed into truly collaborative zones which provide clients with a more productive meeting experience.
This level of flexibility ensures it’s significantly more convenient for businesses to connect with clients, providing a seamless method of communication through multiple devices and platforms. Instead of worrying about expensive travel costs, clients can instead enjoy a much simpler communication process, while the use of such innovative technology will only enhance professionalism and ensure clients are left feeling impressed.
Enhancing Communication and Increasing Clarity
Customer satisfaction is key to the success of any organisation, and the implementation of collaborative technology not only improves efficiency and reduces costs, but also enhances communication and provides customers with a more interactive meeting experience.
The visual aspects of video conferencing allow businesses to increase the clarity of their communications, helping to avoid any damaging misunderstandings and ultimately ensuring that clients are completely satisfied. After all, research tells us that humans process visual information much faster than text or audio, while clients will also feel much more engaged with the presentation—whether it be a sales pitch, product demo or reporting progress on a project.
According to a Forbes Insights survey, over 60% of business executives believe that video conferencing improves the quality of communication, while half of respondents claimed that visual collaboration helped to improve their level of understanding on a project. When communicating via telephone or email, however, slow response times often lead to discussions being dragged out and clients becoming frustrated.
The immediacy and convenience of video conferencing ensures clients can provide ideas and feedback in real-time, allowing businesses to simultaneously improve relationships and continue to drive projects forwards. Additionally, the advantages of face-to-face interaction ensure that businesses can pick up on non-verbal cues, enabling them to recognise which aspects of the presentation require further explanation and ultimately improve the overall clarity of the conversation.
Providing a Faster Service
By encouraging collaboration between their own employees, businesses will provide customers with faster, improved results. Proactive teamwork can generate innovative ideas and increase individual productivity, resulting in a happier, more engaged workforce which are all driving towards a common goal.
Of course, video conferencing allows teams to connect almost effortlessly, regardless of whether they’re based remotely or in the same building; while digital whiteboarding solutions are designed to enhance brainstorming sessions and provide convenient file sharing capabilities, allowing team members to continuously make improvements to the quality of work being produced.
When a business has successfully created such a collaborative environment, the resulting service is only going to enhance relationships and leave clients feeling completely satisfied.