Backlinks are links that come from a third party website to your website and the more quality and relevant links that you have, the more popular your website would appear to be and the more popular websites are favoured by Google. So, businesses are keen to develop this popularity so that Google will give them a favourable place in their rankings. Backlinks can be achieved totally naturally by making your site engaging and popular so that you achieve links from other sites, this, however, can be very time consuming and unpredictable. There are many strategies that you can use in order to achieve great backlinks for your site.
Not all links are equal either in their power or in their quality and poor quality backlinks can do more damage than good to your site. You want to be able to build not only good quality links but links that are going to be relevant to your site so for example if your site is dedicated to selling dog leads there is no point in you having a link from a site that is dedicated to selling DIY products for home improvements, it would just not be relevant. Power is an important factor when building backlinks, some backlinks have other backlinks and it is more helpful if you can have a powerful site pointing to yours. So quality, relevance, and power are all very important factors when looking for the best backlink packages for your target website.
We have compiled 4 main benefits that you may want to consider when deciding to use a range of strategies and build backlinks for your site:
- You know exactly what you are building, the power of the link and the quality of the link and how relevant it will be for you.
- It can increase your domain authority and therefore increase the ability of your site to rank on the search engines.
- If you achieve good quality links, you should see an overall increase in the traffic to your website hence generating more uptake for your product or service.
- You have full control over what’s happening. If you build links safely, you’ll know exactly what’s going on with your link building profile and you’ll be able to obtain great, powerful links for your website.
Remember that links come in all shapes and all forms and in order to help your site with the ranking process, your links must come from reputable sources. Poor quality links will not help your site to rank and in fact, could do more damage than good. It used to be the case that your site would rank according to the number of links you had, such is now not the case, quality is key.