The latest from Mountain View is Google Think Insights that comes straight out of beta to serve as an information hub and provide resources which will aid marketers. Possessing an overwhelming amount of information, the site may serve marketers as a treasure chest with all its Research Library, Facts and Stats, Planning Tools sections.
This one stop-shop for industry research, consumer trends and more, also provides users with Latest Insights. The website also brings to light the emerging trends in the digital world, facilitating marketers to become aware about future paths that technology will be taking. So, information about emerging topics like push shopping services will be available in the Thinking Ahead section on the website.
A post on the official Google blog shares, “The site is fresh out of beta and sporting a playful new look, helpful tools, more studies, the latest trends and exciting videos. We invite you to visit the site, take a look around and see what’s new.”
Google Think Insights also has a feature called Real-Time Insights Finder and just as the name suggests, it makes available consumer insights in real time. Take for example the claim that one of the most popular videos in Italy and the U.S., amongst males from 25 to 34 years of age, is the official Call of Duty: Modern Warfare 3 game trailer. Users can gain information about emerging trends as well as understand consumer points of view, something that should aid markets as well as advertisers.
Google Think Insights updates can be received by subscribing to the company’s newsletter. Alternatively, the Think with Google page on Google+ can be added to circles to stay updated.