The rumors regarding the popular news aggregator site Digg being acquired by Google have been doing the rounds since March. Although Digg CEO Jay Andelson had denied them, the on and off rumors are yet again creating ripples in the blogosphere.
Apparently, Google and Digg have signed papers and the Digg will now be acquired by Google. They are in their final stage of negotiations reports Tech Crunch. Google will be buying Digg, the social bookmarking site in the range of $200 millions. And what has given rise to these rumors is that there is no news coming from the Digg CEO, no denials or confirmations like last time, which certainly means that something is going on.
“Normally our policy is to not comment about things like this, but this morning’s rumors about a bidding war involving Google and Microsoft have created such a stir we feel compelled to tell you all directly that they are completely inaccurate. Sorry to burst any drama theories, but they aren’t true. We remain focused on improving Digg and rolling out great features,” is what Jay Andelson had to say last time.
As of now Digg is in a three year ad deal with Microsoft. This deal has apparently fetched Digg $11.3 millions.