Zapak Game Cards introduced in India

Zapak Logo Zapak has just launched Zapak Game Cards in the Indian market. Wondering what you can do with these cards? Read on.

The Zapak Game Cards, which happens to be the first ever collectible game card series for ‘grown-up’ kids in the age group of 6-12 years, will allow gamers to purchase full versions of downloadable games from Zapak.com on to their PCs.

Speaking on the occasion of the launch of Zapak Game Cards, Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd. said, “India is witnessing a high broadband penetration, but the e-commerce activity is not as dynamic. With the launch of game cards we aim to encourage internet usage with gaming as one of the most preferred entertainment options amongst young gamers. Children do not have the privilege and freedom of owning credit cards to download games. These cash loaded cards will enable them to own their favorite games, thus, providing the most feasible alternative.”

The gamer needs to purchase Zapak Game Cards worth Rs. 99/-, which will reveal a code when scratched. He will have to visit the URL printed on the card and get himself registered there, if he is not a Zapak gamer yet. The next step will follow with a list of games he can purchase for Rs. 99/-, post which he will need to click on the game of his choice and type the code on the card to download the game on his PC and own it.

The Zapak Game Cards are supposed to look like credit cards. To start with, gamers will have an option of downloading 50 games available on zapak.com, further to which the website will have 100 games by the end of this year.

There are four series of Zapak Game Cards – Pirates, Sci-Fi, Warrior and Magic. If the gamer collects one card, he will get a game. On collecting three cards of a series he will get three game cards plus gifts worth Rs. 300/-. Collecting ten cards of a series will get the gamer exclusive branded merchandise in addition to the ten games he can purchase with those. Hence, Zapak Game Cards will have an aspirational value for the kids and the in-thing to have, which will put them in the ‘cool’ bracket.

Speaking on the occasion of the launch of Zapak Game Cards, Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd. said, “India is witnessing a high broadband penetration, but the e-commerce activity is not as dynamic. With the launch of game cards we aim to encourage internet usage with gaming as one of the most preferred entertainment options amongst young gamers. Children do not have the privilege and freedom of owning credit cards to download games. These cash loaded cards will enable them to own their favorite games, thus, providing the most feasible alternative.”

The Zapak Game Cards will be available at Rs. 99/- across all leading toy stores, departmental stores and Multi-Brand Outlets. Currently, they are available in over in over 3000 outlets in 56 cities, targeted to increase to 5000 outlets pan India.