Today, NBC Universal announced that it plans to enable viral distribution of its popular content only transforming content associated with news, entertainment and sports programming into “widgets”.
Thus, users will be able to personalize these widgets, after which they can post them on their own blogs, social networking profiles, Web sites, wikis and personal start pages.
For this, NBC Universal will use the industry leading content syndication and distribution platform from Clearspring Technologies.
The widgets that NBC Universal plans to launch initially includes popular content from “dateline,” “Hardball with Chris Matthews,” “Meet the Press” and “NBC Nightly News with Brian Williams,” as well as content from NBC Sports, DotComedy.com and iVillage.com.
Whatever content is made available initially, will continue to expand together with increased personalization options and enhanced features.
According to Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal, “We want to create a fun, shared experience for our users and understand their needs as they interact with our content beyond our online properties. “Changes in the behavior of online users and innovation in technology has provided us with new opportunities to grow the reach for our content and brands online. Clearspring’s content syndication and distribution platform provides us a robust distribution and analytics solution for our widgets initiative.”
Chris Marentis, CEO of Clearspring said, “We are delighted to have been chosen to deliver this start-to-finish solution for NBC Universal. By using our premium hyper-syndication platform, fans of NBCU’s programming can now easily personalize their favorite Web sites with NBCU content. This allows NBCU to lead the shift to the new distributed web and deliver their premium content whenever and wherever consumers chose to enjoy it.”