The world’s biggest video game publisher Electronic Arts Inc. on Tuesday announced that it will release “The Godfather” and “Black” games at $39.95, a 20 percent discount to previous debut prices. The move has been made owing to video game publishers’ struggling with a console technology transition that is dropping sales.
On Monday Electronic Arts (EA) shipped EA SPORTS Fight Night Round 3 to retailers in the U.S. Developed by EA Chicago, the game is available for the Xbox 360 system, Xbox videogame system from Microsoft, the PlayStation 2 computer entertainment system and PSP (PlayStation Portable) handheld entertainment system for a suggested price of $39.99.
“$39 is resonating with consumers given the transition,” EA spokesman Jeff Brown said. “There are indications that $39 is a solid and sustainable price point.”
Video game sales have fallen as consumers wait and save for new consoles. Since long game publishers have said that price cuts on current-generation games could be used to stimulate sales.
EA on January 20 lowered the price on its racing game “Need for Speed Most Wanted” to $39.95 from $49.95 as sales flagged. The price cut stabilized sales, Brown said.
“Black” is salted for released on February 28 and “The Godfather” is due on March 21.
Microsoft Corp. released its next-generation Xbox 360 video game console in November but supplies have been limited. Sony Corp. (6758.T) and Nintendo Co. Ltd (7974.OS) have said they will debut their new machines later this year.
Most next-generation console games are debuting at $59.95.