Reliance Infocomm has launched three mobile games in Hindi and will be soon launching them in other Indian languages like Gujarati, Tamil, Telugu, Kannada and Marathi aswell.
The mobile games endeavor follows the company’s rollout of regional movie-based content in Telugu, Tamil, Malayalam and others that are accessible over data-enabled mobile phones. Reliance Infocomm President (application solution group) Mahesh Prasad said, Gaming is a new concept in India and is catching up, owing to the increased penetration of personal computers, the internet and mobile phones. Regional flavour and language play a key role in promoting mobile content, which will drive revenues for operators.
The three games in Hindi called Carom, Chhoomantar and Dhanurdhari can be accessed over the R World suite of data applications on RIM (Reliance IndiaMobile), through which the company offers its CDMA-based services.
The games have been developed by Astute Systems Technology and are being offered in Hindi targeting the users from the B- and C-class towns.