Mobile2win, India’s market leader in mobile content and wireless media solutions has tied up with The Art of Living Foundation, a large NGO that works in the areas of yoga, meditation and stress elimination.
Founded by Sri Sri Ravi Shankar, the Art of Living Foundation is the largest volunteer based NGO in the world, with programs on yoga, meditation and stress elimination that have benefited millions of people across the world. Apart from this, the Foundation also offers service to society through a number of Seva projects such as education of rural children in India, poverty reduction in Asia, and many others.
Following the tie-up with Mobile2win, the Art of Living will be accessible to users on mobile by messaging SMS AOL to 8558. Content will be made live across all platforms including WAP, voice platforms and SMS across all operators across the country.
Rajiv Hiranandani, Country Head, mobile2win, India, says, “The Art of Living partnership is the next step in mobile lifestyle and entertainment. We at m2w have recognized that consumers want more on their phones than just pure ring tones and basic games and our tie up with The Art Of Living will ensure that lifestyle will be available on the screen closest to you- the mobile screen.”
Prasana Prabhu, Head Publication Division – Vyakti Vikas Kendra, said, “Our intention is to make His Holiness Sri Sri Ravi Shankar’s knowledge, which frees people from all the stresses, reach every corner of the world. We would like to use all possible modes and medium to make sure we achieve it and this initiative is one of them.”
The Art of Living Foundation celebrates its Silver Jubilee on February 17th, 18th &19th. During this time, Mobile users can access a lot of information – the itinerary, venues, dates of upcoming programs, accommodation availability, and making donations to the Foundation.