When Instagram was purchased by Facebook back in 2012, one of the prime concerns of fans was that the new owner will begin infusing the service with advertisements in order to generate some added revenue. That nightmare was slowly coming true, and it has now been blown by quite substantial proportions.
Through a blog post, the photo and video sharing service has revealed that its pilot projects on this matter have worked out pretty well, and are hence being expanded into more markets. Italy, Spain, Mexico, India and South Korea are among the 30 new countries that Instagram ads are being launched into.
Businesses both small and large will be able to take advantage of this new platform with brand as well as direct response ads. They will be able to push in their ads from later this month. Recently, landscape and portrait modes were introduced by the company for its photos and videos, and these features will be available for advertisers too.
The usual videos on Instagram that can be posted by users can be a maximum of 15 seconds in length. However, companies interested in advertising will be granted 30-second slots, so they can fit in their TV spots without much editing.
A new service named Marquee will act as a premium option, and will allow advertisers to reach a very large audience in a very short period of time. Moreover, delivery and optimization tools that can be used to manage and drive the best performance of campaigns across Facebook and Instagram have also been added.
So, the next time you’re browsing through your timeline, don’t be surprised to see content from accounts you’re not subscribed to. Ads on Instagram are here to stay.