Hungama Mobile has joined hands with everyone’s favorite fashion destination Fashion TV. With this extraordinary tie-up all mobile users in India will be able to download exclusive clips along with interactive content on fashion and lifestyle from the 24 hour TV channel onto their mobile handsets. And the party doesn’t end there, as FTV India has also introduced an India centric fashion portal www.ftv.co.in which would be the ideal hangout for the fashion conscious, enthusiast, designer, trade etc with community features, blogs, exclusive videos, designer sections, fashion news and interactive features like games etc.
Speaking about the latest initiative, Neeraj Roy, MD & CEO, Hungama Mobile said, “As the Indian mobile community grows, mobile usage has grown much beyond basic utility. Apart from offering easy access and convenience, it paves way for making people technology savvy, helping redefine their lifestyle. It is observed that consumers worldwide are moving towards more interactive content. Am proud to announce our association with Fashion TV, which will definitely give the mobile VAS industry a new dimension and am confident will be accepted by the audience with open arms.”
The mobile content will include images, videos, ring tones, games along with other interesting features. Cool fashion videos, models and designer profiles, photo shoots, and fashion tips by FTV will also be available for download. Apart from giving an entire dose of fashion, entertainment and lifestyle in India and worldwide, the website will cover fashion celebrities, blogs, community feature – My F Mag, exotic holiday destinations, FTV merchandize, apparels, videos, fashion calendars, lifestyle tips, contests and Diamond Club memberships.
Referring to the tie-up, Tarun Srivastava, Business Head Fashion TV India, said,” Keeping in mind the world’s growing interest in the Indian fashion industry and the consequent need for a user friendly platform to reach out to the masses, our decision to partner with Hungama Mobile brings us utmost delight. This service will enable consumers to be in loop of what world fashion has to offer. As we move forward, we are looking forward to offering innovative and popular digital entertainment to our Indian users.”
All Airtel, Vodafone, Tata, BSNL, BPL and Reliance users can directly download their dose of fashion now. Alternatively FTV content is also available on all GPRS enabled devices. All you need to do is log onto http://mobile.ftv.co.in or send ‘FTV’ to 54646.