If you are in the world of business and have been responsible for social media campaigns, you should be aware of the impact Facebook Stories are making these days. Not to mention a quite popular Facebook stories guide at Oberlo, which is one of many examples.
On the surface, this recently introduced feature might seem like another silly method to share irrelevant pictures and videos. However, those with a knack for business have discovered that it is a great source of business promotion.
Creating Facebook stories is the easiest thing in the world. All you need is a smartphone and an idea.
One of the biggest reasons why stories are trending is because they are at the top of the Facebook app. This means that whenever someone logs in, they see stories first.
However, being the first thing in front does not guarantee that it can convert people into buying from you. No, just like any other technique on internet marketing, it requires certain measures.
Facebook Stories last for 24 hours. It means that you can exploit it to your advantage. People have this unreasonable fear of missing out. If they realize that you are using stories to share your concepts, they will become anxious and make sure to stay up to date with what is happening.
Stories can be used to:
- Show what is happening behind the scenes.
- Announce important information that stays around for only one day.
- Host giveaways.
- Share limited discounts and sales.
If there is something effective that you are doing, it is more than likely that someone else is doing the exact same thing. That is just how online marketing works.
But staying unique is more than that. For instance, if you have more than just a Facebook page, it means that content gets shared across a number of different platforms.
Refrain from posting the same story in two different channels. A fair share of your audience is following you on more than Facebook, they will notice rehashed content and react to it negatively.
Focus on the Brand
There is more than one way to customize your stories. You can add filters and various effects which allow you to stand out.
One thing to note, though, is that it is quite easy to get carried away. Using too many emojis, stickers, and so on could seem like an obnoxious behavior, and it would not bode well for you.
Stick what is relevant to you, and only you. Add changes that go hand-in-hand with your current promotions, and stay consistent with colors and text styles.
Let’s say that there is an event coming up. You want to gather as much attention about is as you can. Facebook stories might just be that final push to reach the highest number of people.
Start a slideshow of images and videos that will slowly lead to the event. A quick update here and there, a word or two from people that will be participating as celebrities, and you have a perfect formula for building hype.
This is just a single example of how you can manipulate Facebook Stories to create a promotional campaign which exceeds all expectations.
Give Them More
If you focus on just the business side of things, everything will become pretty stale in a matter of months or even weeks. A good way to keep things interesting is to occasionally bring something completely unexpected.
Show your appreciation by posting a celebratory announcement, preview what is next in store, share tips that are relevant to your business, take pictures together with your team members.
There are certain tools, such as Collaborative Stories, which allow you to bring more people into the story.
Influencers could be your key to building even more credibility. If the audience sees you together with someone they already know and trust, it can only mean positive things.
The final piece of advice is to continue learning and keeping track of things. You need to be at the top of your game when it comes to data collecting.
Facebook Insights has all the information you may need, and it shows which of your stories had the most impact, and which were lackluster.
Using this data, you will be able to make adjustments in the future. Learning from mistakes is part of the process.
In a word, Facebook and social media continue to be a big part of the business world. And features such as Stories will more than likely see improvements in the future. Therefore, it is very important to stay up to date with what is going on and learn about it.