Even with all the recent buzz, blockchain is still a relatively new technology.
This means there’s still a lot of development required to get it from budding young innovation to a mainstream solution. As a result, most of the normal business processes used to set up new ventures are insufficient to handle the numerous facets of blockchain. One of these is Public Relations.
Without public relations, your blockchain-based solution can be grounded before it ever takes flight. You need to get the word out there and let people know that your solution exists.
Besides helping you generate buzz and awareness, it can also get you some much-needed sponsors. This article outlines some of the PR strategies you can employ to successfully launch a blockchain-based venture, from getting the good press to hiring to a good Blockchain PR Agency.
Understand What PR Can Do And What It Can’t
As obvious as this may sound, it’s something to take seriously. Many people expect PR to solve all their business’ problems.
The thinking is that once they invest in PR, their venture becomes the buzz of the crypto world and people will never stop talking about it.
This is rarely the case. Unless your venture is a unicorn-like Bitcoin or Ethereum that basically formed the foundation of the blockchain industry, you need consistent PR.
You need to commit to PR as a long-term strategy if you want to see any real success. The main goal should be to build and sustain a relationship with your partners and your target market as a whole.
Know What Do You Look For When Hiring A Blockchain PR Agency
After realizing that you need PR, not as just a one-off endeavor but on a consistent basis, the next question becomes: what kind of agency do you hire? Here are some tips that can help you answer this question.
Understand Your Goals
Understanding your PR goals is the first and most important step to hiring a good agency. You need an agency that can properly represent your business, in all its entirety. This means that they must have a thorough understanding of your industry, and preferably have prior experience. So, obviously, a non-Blockchain PR agency is a no-go. By just applying these filters, you can screen out some agencies that can’t support your goals.
Investigate The Agency
The next step when you want to review a Blockchain PR Agency is to look at their track record. A rule of thumb is that you insist on seeing the past results of the firm in question. Not only will this give you an idea of their competencies, but it can also inform you of what to expect from them. If the ventures they’ve represented in the past gained massive recognition in six months (for example), that can be your benchmark when working with the agency. On the other hand, if they are unable to provide substantial proof of success, you may want to look elsewhere.
The Bottom Line
Getting a Blockchain PR Agency will no doubt get you started on the right path. However, you also have to understand that PR doesn’t work in a vacuum. You need to integrate all your efforts into a bigger scheme of things — your overall marketing. Combining them will give you the greatest chances of success.