How To Conduct A UX Redesign Of A Website?

Generally, a UX redesign is a process carried out when the team of developers, the designing branch, or simply the entire company votes against the current UX pattern. Also, the redesign procedure may come up when the company page experiences poor page values, visit rates, clicks and generates little to no revenues.

To the non-technical gentry, a UX redesign would sound more like an enhancement process. However, the actual concept goes much deeper into details. So, here’s an elaborate illustration regarding the entire process of UX redesigning and how sites like Scnsoft provide you with website redesign benefits.

But before going into the intricacies of UX redesigning structures, let’s start with the basics, that is, UX designing.

What really is UX designing?

UX design or, to be more clear, User Experience designing is a procedure where a designing team compiles a product targeting the user needs and demands.

• This is a complex procedure with various stages in between. The stages range from designing, branding, editing, processing, utility, and functionality.
• Although UI and UX may sound similar, one should know that UI is just a subset of UX. As UX goes beyond utility and usability, it targets multiple aspects simultaneously: integrating the product, branding it, and even acquiring it.
• The curve of UX designing includes three major phases:
  • Why should a user adopt this product?
  • What is that certain feature that should fascinate a user to invest in your product?
  • And lastly comes the how stage, which basically deals with accessibility and eased up interfaces.

Now that you have grasped the idea of UX designing, let’s take a step forward and shed some light on UX redesigning.

The UX Redesigning

Redesigning is an essential aspect of the entire product branding. This is because the formatting structure and demands will definitely change at some point in time, which will fuel the demands for UX redesigning. There are several reasons why UX redesigns are scheduled, and the most common of them all happen to be:

• The website appears to be outdated in comparison to the current digital media format and structure.
• The UX structure used has become irrelevant, obsolete, or arcane in the current digital market scenarios and could be substituted with simpler structures.
• The UX could no longer optimize the website layouts and rankings.
• Analysis indicates that users pass on this structure because of its complexity.

This was a generic list of reasons that thrusts designers into redesigning and restructuring. As you observed, redesigning is essential for a product’s recognition and revenues; let us see what benefits it brings to the company and consumers.

So some of the website redesign benefits include:

• Attracting and keeping customers: A well-structured user experience would help you secure customers who will remain loyal to your product in the long run. A pleasing curb appeal and simplified user tools are enough to keep around users and transform them into regular consumers who are potentially keen on suggesting and introducing your product.
• Extending the possibility of greater revenues and returns: A perfectly structured UX will surely work towards turning your users into buyers. Hence, keeping your UX updated by having multiple redesigning sessions can help you generate significant monetary benefits in the long run.
• Increasing cost, time, and development efficiency: A highly UX team can interpret user demands and therefore come up with an ideal solution when it comes to redesigning. Hence, you will save up a lot of time, effort, and money if your UX redesigning team is competent enough to carry out the task in a way that designing is both scalable and flexible in nature.
• Eliminate the chances of unnecessary costing like troubleshooting: Nearly 50 percent of a company’s development budget burns out in the name of troubleshooting. The kind of troubleshooting that involves easily noticeable errors. These errors may include wrong page navigation setups or incorrect inferences, all of which could be avoided by hiring a competent UX redesigning team.

Now that you are fully aware of the importance, benefits, and applications of the UX redesigning process, let us delve deep into its challenges.

Challenges in UX redesigning

The main idea behind a user redesign is to explore not what you want rather what the company and the customers want.

• As a designer, the foremost thought to keep in mind should be what the other person desires instead of what you prefer.
• UX is a vast concept, and thus it requires modular solutions and integration of those solutions.
• The most challenging aspect of UX redesigning is deciding whether the problem at hand is worth the trial for offering solutions or not. This decision revolves around three phases: recognize, understand and validate.
  • Recognize: This phase involves scanning through the webpages and recognizing if the user experience used there can be optimally updated.
  • Understand: This phase involves checking the branding goals against the value proposition. The goal here is to check whether these two parameters align with the user experience or not.
  • Validate: This phase usually involves validating if the product or the site needs a UX redesign or branding. This is usually achieved by skimming the user reviews and finally deciding whether to carve out a redesigning model or not.
• A UX redesign model will always be constrained under time limits, and therefore the decision process is paced up to cover other aspects real quick. However, the very essence of a UX redesign lies in recognizing, understanding, and validating procedures.

The complete UX redesigning process

The UX redesigning process is a complex six-step process involving multiple sub-parts. So here’s a detailed description of how the actual UX redesigning process takes place.

Step 1: Research the brand at hand

Brand research happens to be the foremost step when it comes to UX redesigning.

• Researching a brand eases up the redesigning process as it helps the designing team determine what they need to compile.
• Brand research can be conducted in various ways, like interviewing the users, carrying out surveys, having group discussions, etc.
• A significant part of getting to know the brand includes knowing its strengths, weaknesses, partners, and rivals.
• Knowing the brand involves a series of processes like mapping the stakeholders, identifying the audience, collecting insights, etc.
• The final step involves implementing a scheme or a plan that the designer thinks is appropriate.

Step 2: Investigating, comprehending, and implementing

This step corresponds to the actual execution of the redesigning process. This step involves two major stages:

The UX Research stage

The research is the foundation of any redesigning program. Here the designers research or investigate regarding the

• User demands
• User requirements
• Company goals
• The key feature of the product
• The features that hold no relevance to the current setup
• Factors that led to the failure of the previous project
• Flaws of the previous project design

The UX investigation method generally involves an interactive session with the users to generate new design ideas. You can interact with the users to a variety of different methods like:

• Surveys
• Polls
• Interviews
• Inquiries

These interactions can help a designer gather inferences and validate assumptions about their redesigning process. Furthermore, it will help the designing team successfully turn in a project that is appreciated in the market in one go by lowering the improvement expenditures. Statistically, interacting with even 5 users can help you reduce 85 percent of usability errors.

The UX comprehension stage

As and when the designing team gathers its inferences on what’s in demand by the users, they move forward to understand the designing procedure.

The research stage gives the designing team a rough idea regarding the flaws that shut the former UX down, and they try to implement the changes to prevent those flaws in the understanding stage.

This stage deals with comprehending the redesigning processes and grasping the new UX strategies. This stage requires the designers to understand the needs, demands, and dissatisfaction of the users regarding the product or service they are redesigning.

Understanding these points can help the designing team design a model that aligns quite well with the target audience.

Implementing stage in UX redesigning

This stage involves implementing all the facts gathered from the research and comprehensive stage into developing a framework for the new UX redesigning.

Step 3: Consider the goals of the brand you are serving

Considering the users’ viewpoints is essential; however, considering the brand’s goals helps a lot too. Therefore, it is important to create a UX that meshes well the goals and approaches of the brand you are serving.

Therefore, in order to align the UX redesigning methods with your brand’s goals, follow these tips:

• Build a design that is customized to the business of your brand.
• Design a practically feasible vision.
• Break your redesigning goals into smaller modules for quick completion.
• Optimize your tasks well to meet the deadline.
• Test your team’s agility and productivity to evaluate success rates.
• Try to view your brand from the user’s point of view.
• Ensure that your business can carry out the required tasks swiftly and with competence.

Step 4: The redesigning method

The redesigning method involves five proper stages:

1. Empathy mapping: Empathy means walking in another person’s shoes. Therefore when you use the approach of empathy mapping, you put yourself in the place of the user. This process helps the designing team determine the best possible end-user structure for their UX. This step is really essential to the redesigning framework as 53 percent of the users feel that their brands fail miserably when it comes to meeting their needs.
2. Redefinition: A redesigning program needs to edifice over a redefinition procedure. Redefinition means highlighting the problem statement, which directly connects the designers to users regarding the designing model. Companies had witnessed around 80 percent increase in their success rates when they structured their creation around consumer’s emotional stance and mental model.
3. Ideation: Ideation is the past where designers rigorously stir and churn their brains by coming up with new ideas. The concept behind Ideation is to just put in ideas without critically analyzing them and then finally evaluating which one of those ideas would best suit your UX redesign.
4. Generating a redesign model or prototype: This stage involves fabricating an exact replica of your UX redesign structure. This will serve as a sample and help the clients or brand evaluate what they will be served in the future.
5. Collecting feedback: This is a crucial part of any UX redesigning program as it helps designers know whether their approach and company’s goals are on the same page or not. Feedbacks serve as a reality check and help you implement improvements, corrections, and changes before deployment.

Step 5: Test the utility of your redesign

When your design is ready for the deployment stage, carrying out a little usability test would work wonders. Testing the usability of your redesign and conducting some tests to check its weak areas could save you a lot of money.

Factually, correcting an error after deployment costs 100 times more than before deployment. Hence it would be best if you carried out tests that could determine your redesign’s strengths and weaknesses. Knowing your redesign’s strengths and weaknesses also lends a helping hand in branding schemes.

Testing the redesign involves a variety of different tools and applications like:

• Statistics on sales data
• Reviewing business goals and client objectives
• Customer engagement
• Collecting feedback

Step 6: Putting the redesign into the application and evaluating the results

Implementation and evaluation go hand in hand. Although the process of implementation begins during the early designing phase to carry out test runs, a final implementation run should be made to check if the modules coordinate well with each other.

Evaluation is the final process where the designing team speculates the UX redesign in terms of usability, accessibility, and flow. Here the team pitch in suggestions for improvements or enhancements to wipe off even the slightest chances of error.

An efficient user redesign can take place only when all these steps are followed uniformly and thoroughly.