Back in the day, we used to witness the miracles of artificial intelligence in science fiction movies. Today, most businesses around the world cannot survive without it. Artificial intelligence represents algorithms observing human behavior and learning to discover patterns for the retail industry in the online world.
Most online retailers use artificial intelligence to boost conversion rates by improving the shopping experience. Intelligent algorithms gather customer behavior data which are used to develop better business strategies to increase profits. If you’ve been wondering how artificial intelligence can benefit your e-commerce business, look no further. In this article, we are going to show you why you should use artificial intelligence to improve your headless ecommerce business.
Personalization in e-commerce simply means analyzing the tastes, needs, pain points, and preferences of individual customers and adapting all of them to the shopping experience. In short, it is the process of showing content actively and dynamically to personalize the shopping experience online. Content is shown to a customer based on their click-through, purchasing history, and browsing behavior to name a few.
Personalization is a great tool because it engages the customer, increases conversion rates, and induces repeat purchases. Since millions of people across the world are shifting to online shops over the last few months due to the pandemic, creating a personalized experience for everyone is essential.
You’ll be surprised to know that personalization was part of the e-commerce industry before artificial intelligence became a significant player in the tech industry. Before artificial intelligence practices became popular, headless e-commerce business managers used to create a personalized experience by pasting the users’ names on email or using demographic segmentation. However, technology has managed to achieve a lot. And customers are expecting more from you.
With rapid advances in machine learning and artificial intelligence technologies, the world of eCommerce has been taking extra strides in terms of personalization for a while now. Technological gadgets can crunch huge chunks of data quickly thus boosting analytics and optimization. Think of this – e-commerce businesses heavily rely on content. They have thousands of products and visitors at any one time. An algorithm can pick up trends in customer behavior by analyzing data. This is a process that would take a lot of time and energy were a team to do it physically.
You can make the most of your customer’s buying habits with personalized recommendations. Try to recommend products or services based on their actions or preferences. You can also offer them discounts based on their preferred brands or categories. Another way to increase your orders is by recommending products or services that other visitors with similar tastes purchased.
2. Virtual assistants and voice commerce
What are ecommerce virtual assistants? They are bots that use language processing and machine learning technologies to understand the users’ queries and provide the required support. This isn’t strange in the modern world because most people use Amazon’s Alexa, Apple’s Siri, and Google Assistant. Online business managers love virtual assistants because they are always awake and can handle a wide range of customer queries without any problem. Virtual assistants do a lot of things from managing inventory to researching products. They offer easy access to information in seconds.
While most people think that voice recognition technology is new, it was developed back in the 1960s. However, in recent years, voice commerce has witnessed tremendous growth. Voice commerce is a great technology that enables users to do searches using their voices and make purchases. Use love using voice commerce because of its speed and convenience.
3. Smart Search
When they visit a website, most consumers head to the search box directly. The search box helps them get what they are looking for easily and quickly and boosts your conversion rates and profits. With a search box, the user has to find what they want. Otherwise, they won’t buy. Even if the search results are relevant, they have to be appealing. Artificial intelligence comes in handy with Smart Search.
Smart search or serchandising is a method of utilizing effective search techniques by bringing together key components such as navigation, autocomplete recommended product listings, relevant queries, and faceted search to name a few. Most online platforms have started seeing the importance of adopting innovative search solutions to make the most out of behavioral data and offer personalized, and user-friendly experiences to users.
In the modern world, online shops need to be easily accessible 24/7. And on different channels. Automating business processes can help in saving money, energy, and time for e-commerce businesses. Fortunately, artificial intelligence has proven that it can greatly benefit online businesses. Artificial intelligence plays an important role when it comes to automation by helping business managers.
Automation executes repetitive tasks and simplifies workflow in all areas. You can automate anything from implementing discounts to customers, and presenting new products to spotting and avoiding risky transactions. When managers transfer the burden of answering the same queries all day long, they can concentrate on the most important tasks and increase their productivity and performance.
5. Retargeting potential customers
Retargeting potential customers is all about reminding your target audience of the existence of your brand and the value it offers. The purpose of this strategy is to find and engage users who have been on your platform. These users might have purchased a product in the past or failed to move to the next stage of the buyer’s journey at some point.
Artificial intelligence can help you identify key behavioral patterns of a user. Using this information, you can encourage your users to visit your store again. One of the best retargeting methods is the use of push notifications. Since they are brief, the likelihood of annoying customers is low. Using artificial intelligence when retargeting potential customers is not only cheap but also effective. Apart from that, retargeting encourages consumers to think about your brand. The more they think about it, the higher the chances of making purchases.
Artificial intelligence technology has transformed the e-commerce sector rapidly. Online businesses can easily analyze huge chunks of data and help businesses offer personalized shopping experiences to users. By embracing artificial intelligence, you’ll always be a step ahead of your competitors.