On Thursday, Google had announced that it had completed the development of its much awaited radio advertising system. The search engine giant also said that it has begun a limited test, which will allow customers to buy advertisements via its online ad-buying system. This Google radio advertising service represents the Internet search leader’s most elaborate attempt yet at expanding its financial territory beyond the Web.
The Google radio ad test will help sell advertising on more than 700 radio stations in more than 200 U.S. metropolitan markets. Eventually, Google hopes to sign up more than 5,000 stations. But for now, Google will lag behind other radio advertising placement services such as Softwave Media Exchange, which already have more than 1,500 stations with a daily audience of more than 9 million listeners.
The recent announcement made by Google, did not actually specify how many advertisers are involved in the early radio ad tests. Neither have they set a timetable for opening the service to all.
Google has its hopes high on the fact that its technology can do fro radio what it has already done for the Internet. This will be done by automating the process for selling and distributing advertisements to an audience where the messages are most likely to catch consumer interest. The Google radio advertising service will be almost like its Google Adwords, which is the Internet counterpart.
As part of its expansion efforts, Google is also trying to help newspaper and magazine publishers to fill up some of their unsold advertising space. However, Google’s efforts in magazines have not had much of an impact.
Google seems to be really keen on spending far more resources on the radio service. There have also been talks to employ around 1000 employees in the division.
It sure does look like Google is set to take over the entire world. First the Internet, then magazines and newpapers and now the radio. Looks like we will be hearing a lot from Google these days.