Google Play for Android gets new refreshed look, rolling out now

New-look Google Play

Google Play has been updated on Android phones and tablets with a ‘fresh new look,’ and this revamped version has started rolling out now. The main highlight of the new design will be bigger images, while the layout is simple and clean, helping users find entertainment quickly.

As Michael Siliski, group product manager for Google Play, writes in a post on the official Android blog, whether users are in the mood to listen to Justin Timberlake’s new album, read Harlan Coben’s latest bestseller or discover a new game to play, they will enjoy the experience of finding and making a purchase on the store.

Smartphone Layout

But the post doesn’t mention whether the upgrade is purely cosmetic, or whether there will be a few new things added to help search for apps and content. It does mention, however, that browsing through stuff on the store has been redesigned in order to make it more convenient to find content of interest to users.

Similarly-themed items are grouped together, allowing Android users to, for example, zero in on an interesting magazine to read or an app to try out. In keeping with the philosophy of delivering relevant content in ample amount, new recommendations will continue to appear as users scroll down a page.

Furthermore, making purchases on the online store from a smartphone or tablet has been simplified, so that checking out items is now a little more seamless. This means that people will be able to spend more time enjoying the content they purchase and download.

Recently the Mountain View company was in the news for what seemed to be an attempt to get into the mobile space with a strong statement. According to the rumor, it was in the process of buying WhatsApp. But Neeraj Arora, business development head of the messaging app put the speculation to bed, denying that the company was in talks regarding a takeover.

Tablet Portrait

It should be kept in mind that the Internet search giant has just begun making the Google Play store’s new look available, and that it is expected to reach people around the world in the coming weeks. The redesigned app will be compatible with smartphones and tablets running Android 2.2 (Froyo) and higher.