Google has devised a new signal to determine a particular website’s ranking, that is, the amount of valid copyright removal notices the company receives for it. The search engine already has over 200 signals in its algorithm that ensure optimal results, reports the official Google Search blog.
As the new signal will help Google determine the number of removal notices of each site, those with a more notices will automatically rank lower than others. This should help users with finding more legitimate sources of content. About two years ago, the company had re-booted its copyright removals and has received data from owners regarding online content infringement.
“Only copyright holders know if something is authorized, and only courts can decide if a copyright has been infringed; Google cannot determine whether a particular webpage does or does not violate copyright law. So while this new signal will influence the ranking of some search results, we won’t be removing any pages from search results unless we receive a valid copyright removal notice from the rights owner,” reads a post by Amit Singhal, SVP, Engineering, on the official Google search blog.
The removal notices are said to have been increased drastically, so much so that the engine has processed over 4.3 million URLs in the last one month. Google plans to take the help of this data for the new signal. Nevertheless, the data will only be affecting the rankings and the engine will not be removing any content altogether. Additionally, counter-notice tools are also in place so the content can be reinstated.
This new search algorithm from Google will come into play from next week.