Amazon Kindle sales stepped up in second quarter

Amazon Kindle Kindle seems to be witnessing new heights of consumption by book lovers as Amazon.com reports on selling more Kindle books than actual hardcover books. The site recently announced that Kindle device unit sales successfully increased each month in the second quarter. It surely explains the reason for introducing all-new Kindle for voracious readers.

This statement by Amazon.com also affirms that this growth is both on a sequential month-over-month basis and on a year-over-year basis. The U.S. Kindle store offers users more than 6,30,000 books including New Releases and 106 of 110 New York Times Best Sellers. Over 5,10,000 books cost $9.99 or less and more than 1.8 million are free.

“We’ve reached a tipping point with the new price of Kindle—the growth rate of Kindle device unit sales has tripled since we lowered the price from $259 to $189. In addition, even while our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more Kindle books than hardcover books—astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle books for 33 months,” shared Jeff Bezos, Founder and CEO of Amazon.com.

In addition, the Amazon site reveals that compared to 100 hardcover books sold via the website, the company has merchandised 143 Kindle books over the past three months. While over the past one month, it has put across 180 Kindle books against every 100 books. These figures do not include Kindle books sold for free but include the sales of hardcover books where the Kindle edition for the U.S book business go amiss.

Amazon touts to have sold more than three times Kindle books in the first half of 2010 than in the first half of 2009. Designed to offer an amazing reading experience, the Kindle weighs about 10.2 ounces and boasts of two weeks of battery life.

Users can now delightfully read Kindle books on the Amazon Kindle which is priced at $189. These Kindle books are also accessible on Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry, and Android-based devices.