Google enters into ad sales partnership with DirecTV

DirecTV, Google Logos Needless to say, advertising knocks on multiple doors nowadays and makes a product much more visible in the market. Google TV Ads will now reach a wider audience as the company has announced a strategic ad sales partnership with DirecTV. This agreement will allow Google to be the sales representative for several advertising projects on numerous cable networks carried on DirecTV.

DirecTV is said to tap on 18.7 million TV households which may be extremely beneficial to Google. Advertisers of Google TV Ads are expected to connect with numerous engaged TV viewers around DirecTV’s network, thus enhancing their product reach.

“We are delighted to partner with Google and embark on this initiative together. Google TV Ads is an excellent advertising tool and will be a tremendous complement to DirecTV’s existing suite of innovative assets,” exclaimed Bob Riordan, Senior Vice President, DirecTV Advertising Sales.

DirecTV’s national satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller, and TV Guide will be made available to Google. With this partnership, the Google TV Ads system across all dayparts, inclusive of primetime will utilize DirecTV’s national satellite inventory. Users can now easily view Google TV Ads on their DirecTV network.

Google TV Ads customers are anticipated to reach up to 30 million satellite households through the company’s DirecTV as well as existing partnerships.