People will soon be able to buy their vehicles from Flipkart as the e-commerce giant has decided to branch out into the automobile sector. It’s now offering cars and motorcycles on an experimental basis through its platform.
The early test phase of the project is taking place in Bengaluru, where Flipkart has its headquarters. The company has tied up with 2 dealers in the city namely Kalyani Motors to sell Maruti Suzuki cars and Khivraj Motors to supply Bajaj motorcycles. It’s also trying to entice its employees into buying vehicles by providing them with offers.
Automobile fastest growing online category
Flipkart claims automobile accessories are among the top 10 sales categories on its site. The majority of such vending took place in Bengaluru. The metro was followed by Chennai, Delhi, Hyderabad and Mumbai. As such, the brand thinks selling automobiles is a natural extension.
Flipkart Vice-President (Business) Anil Goteti thinks people are now shifting towards more unconventional categories like auto accessories, jewelry, home appliances and personal care on online platforms. He told Business Standard the research it conducted through FlipTrends had revealed that automobiles were among the fastest growing sectors online.
The rollout of this experiment comes just a month after the introduction of Snapdeal Motors. The rival e-commerce site has partnered with various companies for the initiative including Piaggio, Mahindra and Mahindra, Hero Motors, Datsun, and Maruti Suzuki. It’s currently selling mini-trucks, cars and motorcycles.
Snapdeal claims its platform allows for booking and loan approvals within 2 minutes of buying a vehicle. Expanding its range of products to something as expensive as a car seems to be Flipkart’s way of retaining its customers amid increasing competition and pressure within the e-commerce sector.