Fitbit’s launched a new fitness band called the Ace right alongside the Versa, hoping to target a whole new segment with the wearable – kids. One might wonder why there needs to be a separate device just for children, but the company’s hoping to sway people with a couple of key differences.
The Fitbit Ace is basically a more kid-friendly version of the Alta. It’s meant for children ages 8 and up and will be sold in 2 color options namely Power Purple and Electric Blue. The band is adjustable and customized to fit smaller wrists.
The Ace will help children and their parents track sleep and fitness, but the goals will be different from the adult version. That’s because kids require more sleep and at least 60 minutes of activity. The company’s also looking to encourage kids to achieve their targets by issuing celebration messages and virtual badges.
Fitbit also plans to sprinkle in friendly reminders to move throughout the day. Users can even challenge friends to step competitions. There are 10 clock faces to choose from, with no support for third-party backgrounds. The connected app features a Parent View to keep an eye on stats and a Kids view so they can check their progress.
The battery in the Ace is supposed to last for 5 days at a stretch. The wearable is apparently showerproof, so it can withstand puddles and spills, but it’s probably best to keep it away from pools. The fitness band is set to hit stores in late May priced at $99.95 (approx Rs 6500) and is currently up for pre-orders here.