Fitbit Versa is an Apple Watch rival with a cheaper price tag

Fitbit Versa

Fitbit is trying to crack the smartwatch market once again with the release of Versa, the sequel to last year’s Ionic. The latter didn’t sell as well as the company had hoped it would, so the new wearable offers a couple of big changes to entice buyers.

First off, the Fitbit Versa is $100 cheaper at $199.95, good news for anyone who thought the Ionic was too expensive. There’s also a Special Edition of the device which carries a $229.95 price tag and features a woven band. The former is set to be available at Rs 19999 in India, while the latter will be sold at Rs 21999.

The Versa looks very different from the Ionic, ditching its predecessor’s severe square design for a more rounded, squarish look. The company’s clearly taken inspiration from the Apple Watch for its style, made even more obvious by the rose gold, silver, and grey options it’s selling. The only aspect missing is a digital crown.

Also Read: Fitbit’s Ace is a fitness tracker just for kids

Fitbit’s smartwatch does have one thing which the Apple Watch can never boast of – support for multiple platforms. It works with iOS, Android, and Windows Phone. The device runs on the brand’s new Fitbit OS 2.0, featuring a female health tracker, a personalized dashboard to clearly showcase steps taken and goals achieved, and sleep tracking.

Users can also store up to 300 of their own songs and quickly reply to messages (Android only). Heart tracking is present 24 hours a day, as are dynamic on-screen workouts and more than 15 exercise modes. The Versa can apparently survive dips in the pool and stick around for 4 days on a single charge, a tad lower than the Ionic’s 5-day battery life.

The Fitbit Versa can be pre-ordered here. It’ll hit India at some point in the second quarter of the year via offline and online outlets like Croma, Reliance Digital, Flipkart, and Amazon India.

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