1. The Price Cut –
Apple has slashed the cost of the iPhone 6S and 6S Plus by up to 16% in India just 2 months after the devices had arrived in the country. The brand is probably hoping the drop in value will help it perform better in the domestic market, where demand for it has reduced to a large extent since the heights it reached during the Diwali season.
To recap, the Apple iPhone 6S and 6S Plus came to India in October this year starting at Rs 62000 for the 16GB model of the former and going up to Rs 92000 for the 128GB unit of the latter. The expensive price tag raised several eyebrows at the time, as it was around Rs 14000 to Rs 16000 higher than what the phones were selling for in the Middle East and US.