Fabrik announced the release of what it claims to be the world’s most energy-efficient, and resource conscious, speedy and reliable – SimpleTech [re]drive. It is made out of the sustainable bamboo and recyclable aluminum, with Turbo USB 2.0.
“Many consumers are concerned with helping solve the most important environmental issue of our time – protecting our planet from the threats of climate change,” said Matt McRae, vice president of marketing at Fabrik. “At Fabrik, we’re making an effort to support the environment, while adapting our products to better meet consumer needs and interests. We know we have a lot more work to do across the board as a company, but we’re committed to change and hope we’ll make a small dent in improving the environment — through our products, services, partner choices and company best practices.”
The company claims the drive to be 25 percent faster than a conventional USB 2.0 owing to its Turbo USB 2.0 feature. Also with its low-power consuming Energy Star power adapter, it claims to save equal to 90 percent of the total energy consumed by traditional hard drives thus reducing approximately 475 lbs of carbon dioxide emissions.
It also claims to be 100 percent recyclable. The SimpleTech is also a very simple and user friendly drive requiring just plugging in and played by users. It is available for both, Mac and PC users.
With the thick aluminum casing that it has, the drive assures durability. The SimpleTech [re]drive also provides security for stored files from virus by providing regular updates for virus protection. The drive also comes with backup software that helps the user make a recovery CD to boot the system in case of system failure.
Fabrik Ultimate Backup gives the online data protection. Every SimpleTech [re]drive comes with 2GB of free online backup space offered at $5 per month.
The SimpleTech [re]drive is now available at retail stores in US only and on online sites. The manufacturer’s suggested retail price (MSRP) of SimpleTech [re]drive is $159.99 for 500GB.
The company has also announced the availability of the all new SimpleTech SimpleDrive and 500GB Signature Mini Portable USB 2.0 Drive, further information on thm can be obtained from http://www.fabrik.com.