The Essential Phone made a big splash earlier this year when it got launched as a bezel-less phone with modular aspirations. However, that hype reportedly didn’t turn into blockbuster sales for the startup, which may explain why the company has decided to slash the price of the handset.
To be clear, Essential claims that as a young startup in a market dominated by the likes of Apple and Samsung, it needs the added boost of word of mouth and perceived value to get ahead. The device went up for grabs just a couple of months ago and has apparently been struggling with shifting units.
A drop in cost may or may not turn things around for the Essential Phone. The smartphone is now $200 more affordable than before, going from $699 to $499 for its unlocked and off-contract variant. That’s a big difference and could encourage buyers who were on the fence about investing in an unknown brand.
The cut is a bit unfair to people who did take that risk though, which is why Essential is offering a special $200 Friends & Family code to people who bought the handset before 22 October. It can be used to buy a new Essential Phone or Essential 360 Camera. They’ll have to apply for the discount by 15 November 2017 and make their purchase by 15 December 2017.
Essential Phone specifications at a glance:
– Display: 5.71-inch, 2560 x 1312 pixels
– OS: Android 7.1.1 Nougat
– Memory: 4GB RAM, 128GB storage
– Camera: 13MP + 13MP rear, 8MP front
– CPU: octa-core Snapdragon 835
– GPU: Adreno 540
– Battery: 3040mAh
– Size: 141.5 x 71.1 x 7.8mm
– Weight: 185g
– Connectivity: 4G LTE, USB Type-C, Wi-Fiac, Bluetooth 5.0, NFC, GPS, GLONASS
You can sign up for the Friends & Family code here and buy the Essential Phone here. The $200 drop is valid only in the US right now, with Canada set to follow soon.