3D capable Bravia HDTVs from Sony up for pre-sale

Sony logoSony takes optimization of 3D home entertainment to completely new levels. Yesterday, the company announced a large array of its 3D capable HDTVs now available for pre-sale. The line-up on offer includes the Bravia XBR-LX900, XBR-HX909, KDL-HX800 series. The HDTVS are offered in 40, 46, 52, 55, and 60-inches screen sizes with prices ranging from$2,100 to $5,000 approximately.

Integrated with a frame sequential display that includes active-shutter glasses, the 3D HDTVs when combined with Sony’s proprietary high frame rate technology offer smooth, full high-definition 3D images. The 3D integrated Bravia XBR-LX900 HDTV includes a built-in 3D sync transmitter along with two pair of active shutter glasses. With the Bravia XBR-HX909 and KDL-HX800 series 3D ready models, users have the option of adding the 3D sync transmitter and glasses at an additional cost.

“3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” mentioned Chris Fawcett, vice president of Sony’s television business. “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”

The Bravia XBR-LX900 portfolio sports integrated 3D functionality with full HD 1080p at 1920 x 1080. Infused with the monolithic design, the series comprises of Edge LED backlight models that support Wi-Fi (802.11n) for easy connection to broadband networks. This enables users to access Sony’s BRAVIA Internet Video Platform and BRAVIA Internet Widgets in addition to the company’s new premium video service, Qriocity.

With the addition of Sony active shutter glasses and sync transmitter, the XBR-HX909 series is 3D ready. Both need to be acquired separately and cost about $150 per pair and $50 respectively. Boasting of full HD, the models in this line-up reveal the company’s Intelligent Dynamic full array LED backlight. This feature enhances the contrast and dynamic range by local dimming. They also house an RS-232c I/0 terminal that allows custom installation applications.

Like the earlier series, the Bravia KDL-HX800 too is 3D ready when complemented by the active shutter glasses and sync transmitter. Featuring full HD 1080p (1920 x 1080), the series is equipped with the Dynamic edge LED backlight along with local dimming for an advanced contrast and dynamic range.

Sony reveals that users who buy and register one of the new 3D Bravia models will be entitled to receive a copy of Sony Pictures Home Entertainment’s Blu-ray 3D title namely Cloudy With a Chance of Meatballs. A copy of Blu-ray 3D title Deep Sea will also be offered. Besides, consumers will also be provided with a PlayStation Network voucher that will permit buyers to download stereoscopic 3D gaming experiences on their PS3. While PAIN will be offered as partial game, a demo version of MotorStorm: Pacific Rift can be grabbed. Full game downloads of WipEout HD and Super StarDust HD will also be provided.

In addition to this Sony also made public the availability of new Blu-ray models in July 2010. The company’s BDP-S770 3D model which will be available for about $300 features integrated Wi-Fi (802.11n) support. As for users of Sony’s BDP-S470 and BDP-S570, they can now look forward to a free online firmware update that will enable them to play Blu-ray 3D. With the update, users also get DLNA compatibility for the models.

The 60-inch XBR-60LX900 costs about $5,000 while the 52-inch XBR-52LX900 is priced at around $4,000. The 52-inch XBR-52HX909 and the 46-inch XBR-46HX909 monolithic design concept models cost approximately $4,000 and $3,500 respectively. The 55-inch class KDL-55HX800 model in this series is tagged at about $3,400 while the 46-inch KDL-46HX800 and 40-inch KDL-40HX800 correspondingly cost $2,700 and $2,100.