Altera and DDD team up to bring 3D viewing in 2D flat panel TVs

DDD Tri-def Digital Technology

Altera and DDD are together bringing the 3D digital cinema-quality imaging capability to the flat screen TVs.

DDD Group is embedding its TriDef Core incorporating 3D image processor in Aletra’s Arria GX FPGA. So now the 2D video electronics will be delivering enhanced 3D features including automatic 2D-to-3D conversion with the DDD custom circuit boars.

This technology is expected to bring direct in-home distribution channel for latest generation of 3D movies.

“Embedding DDD’s market-leading TriDef solution in the latest 3D televisions is the next step in delivering high-quality, easy-to-use 3D home entertainment for the consumer,” said Chris Yewdall, chief executive of DDD. “The performance, functionality and low power consumption of Altera’s Arria GX FPGAs make it possible for our TriDef processor to turn 3D television into a familiar plug-and-play approach that is equivalent to the existing 2D TV experience, while substantially reducing manufacturing and support costs for 3D TV manufacturers.”

According to Robert Blake, vice president of automotive and consumer business unit at Altera, the 3D television is creating a lot of interest in the consumer base which is interested in the flat-panel televisions. The latest innovation is one of many innovative solutions for high-definition applications in the consumer video arena, said Blake.

The new technology will be displayed on the Hyundai IT 46” 3D LCD HDTV International Consumer Electronics Show (CES), 2009 at the Las Vegas Convention Center in January.

The Arria GX FPGA-based 3D consumer video solution is being offered by DDD and the consumers interested for additional information can visit the company’s official site.