Marvel Entertainment Europe Ltd. together with Sega of America will together be developing and distributing games inspired by Marvel’s Hall-of-Fame franchises such as Captain America, the Incredible Hulk and Thor.
Through this exclusive, multi-year global licensing agreement, Sega will create titles for video game consoles, handheld and PC platforms based upon both the classic comic books as well as planned feature film adaptations of these famous super heroes.
According to David Maisel, Chairman, Marvel Studios, “Video games are an ideal medium to showcase the appeal and excitement of our Super Hero franchises”
“Sega is one of the industry’s most innovative game developers and we are thrilled to partner with them to bring Captain America, the Incredible Hulk and Thor to the video gaming arena. These franchises represent three of Marvel’s most popular characters and lend themselves to captivating game play. We have already seen Sega’s passion for the Marvel Universe through the early development of the Iron Man video game, and we look forward to working closely with them over the next few years to maximize the potential of these franchises in the interactive entertainment space,” Maisel added.
Under the agreement, Sega will develop a title that will be based on Marvel studios’ high-anticipated The Incredible Hulk movie. This film is expected to hit cinemas on June 13, 2008.
The Incredible Hulk video game will also be released during the same timeframe as the film. Video games based on Thor and Captain America will follow soon after, although the timing of those feature film projects which are currebtly in the development, have not been determined.
We are excited to broaden our partnership with Marvel, a recognized leader and innovator in the entertainment industry,” said Simon Jeffery, President and COO, SEGA of America. “As SEGA continues to create games that are built from the ground up to appeal to Western audiences it makes perfect sense to work with a powerhouse like Marvel. Captain America, The Incredible Hulk and Thor are icons that people are already familiar with and love, so our goal is to give gamers the ability to play out their fantasies by actually becoming these Super Heroes. Fans can now not only watch them in movies and read about them in comic books, but also literally control their actions through the video games we are creating. We look forward to bringing these icons to life like never before and putting the power in the hands of the fans.”
A while ago, Marvel and Sega announced that they would be creating titles based on Super Hero favorite Iron Man which will include video games as well as a film that is scheduled for release in May 2008.