HomeSoftware6 Basic Steps To Developing A Video Editor App

6 Basic Steps To Developing A Video Editor App

vlogger shooting video The number of people wishing to create video masterpieces or just viral videos is growing with each passing day. Actually, it is not surprising. Vlogging seems very attractive to millions of individuals, and many see it as a way to fame and success.

There are many video editor apps on the market: Quik, iMovie, Vimeo Create, Adobe Premiere Rush and more. These are the giants in this niche. However, the industry is being updated with small studios and startups which may easily compete with the video editing titans in the near future.

If you are developing a video editor app with this is mind, there are several basic steps you should take to make the process of creating your app less time-consuming and more effective.

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Step 1. Decide which operating system to use

operating systems You should decide whether you want to create a native app (for iOS or Android) or a cross-platform app. The latter is considered to be the best option, and luckily, there are numerous ways to implement this idea. Developers may rely on various app development frameworks (like React Native, Flutter, Xamarin, or NativeScript) or stick with native technologies for each platform.

Integrating a ready-made solution such as the Flutter video editor through pre-made SDKs can be a great solution. Banuba’s Video Editor SDK, when integrated in your app, can fill it with multiple video editing effects, face AR masks, slow-mo and speed-up effects, hands-free camera recording, full HD support, and tons of other features. And right now, this software kit can be used for cross-platform development. Flutter is considered a versatile tool which makes multi-platform development easy. With the help of the Flutter plugin, you can add video processing and capture, trimming, beautification, video editor effects and filters, GIFs, voice effects, and much more.

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Step 2.  Establish your team

A talented team is key to the app development process. In an ideal scenario, your team should include a product manager to guide the team, UX/UI designer to create the interface, developers to code and integrate APIs and SDKs in your app, QAs to be responsible for the testing process, and SEO specialists to set up mobile analytics.

Step 3. Know your target audience

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Even though today’s video editing apps are rather well rounded, there is still a lot to think about regarding potential users. For example, some video editing apps aim at professionals. So their interface may be challenging for complete beginners, while other apps are easy to understand and use for everyone. It is therefore necessary to have a general understanding of your target audience: their gender, average age, interests, location, income levels, and other characteristics. This info will influence the app design, UI, and UX, as there is definitely a difference between an app for hobbyists and the one for serious entrepreneurs.

Step 4. Carry out in-depth research

Your users should understand what makes your app different. So you should research the market to see the advantages and disadvantages of your competitors’ offerings and discover what your potential clients might like and need.

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Step 5. Outline key features

app development Think thoroughly about the features you’d like your app to include. You can add so many options such as audio effects, video filters, trimming, and the possibility to save videos in various formats. The social media sharing feature is particularly important. Without any doubt, most people capture and edit their videos to make viral content and share it with their subscribers on social networks. So, it is essential to automate the sharing process since users expect that as a basic function. On the whole, you should do your best to bring a pinch of novelty and come up with something special that will make your app stand out from the rest.

Step 6. Choose monetization model

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monetization model There are many monetization models to choose from. Out of these, there are 3 which are most regularly used in video editing apps.

  • Freemium

This monetization model means that the app itself is free to download, but users are expected to pay for additional advanced features and functions. Filmmaker Pro is a perfect example of such a monetization model.

  • Ad-based

The app is also free to download but hosts in-app advertisements. In most cases, the ads can be removed for a certain fee. VivaVideo is an example of such an app.

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  • Subscription

The differentiating aspect of this monetization model is that the app is free, but users will have a choice to sign up for some sort of subscription. For example, free versions of some editors allow users to download videos with a watermark on them. So, to remove it, they would have to pay a fee. For example, users of the free version of PowerDirector will have watermarks on their videos.


The process of creating any app can be rather nerve-wracking and time-consuming. The same goes for building a video editor app. Take the above steps into consideration as a starting point if you want to try your hand at successfully creating one.

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