Are you secretly missing those endless hours of ‘casual gaming’ now that you use your console as though it were going out of fashion? Well, from next year you should be able to play games like Scrabble or even Monopoly on your console as Electronic Arts has entered into a strategic licensing agreement with Hasbro, the well-known developers of traditional games and more notably known as a toy-maker.
The licensing agreement will allow EA to develop digital games based on Hasbro’s intellectual properties like Monopoly, Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop.
Brian Goldner, COO, Hasbro said, “Our toy and game brands have been family-favorites for decades, and aligning ourselves with EA will result in broadening the reach of our brands through the ‘re-imagining’ of these much-loved entertainment icons in all key digital categories. Through the years, EA has established themselves time and again as an extremely creative company that delivers amazing content across multiple brands. We are excited to work with EA in bringing our brands to the next level in the digital world.”
Kathy Vrabeck, President of EA Casual Entertainment Label explained, “The gaming market has never been more ready for a revolution in how families enjoy games. Hasbro is the ideal partner to help drive this change. Their games define fun. These are games that we all love and remember from our childhoods. The combination of EA’s market leadership in the interactive space and Hasbro’s timeless franchises is a perfect partnership for today’s market. Together EA and Hasbro can create the next generation of fun for a new wave of kids and families.”
The original term of the strategic relationship extends through December 31, 2013. There is also a slight chance that it might just be extended for four more years.
But, you can definitely expect to play the addictive games by EA that are based on Hasbro’s IPs by 2008.
The games by EA and Hasbro will come out on various platform including mobile, online, handheld, PC and even consoles.