It’s one thing to work on building and developing your company, and it’s another to protect its identity and reputation from potential competitors online. With disputes like infringement, intellectual property theft, and domain hijacking, many companies and individuals are at risk of forfeiting their websites due to negligence in terms of their company’s protection.
Of course, there are solutions to the problems above, of which the best is to find out if that site address you’ve had your eye on has already been taken. Tools like Whois domain lookup can provide domain ideas for business owners and help site admins avoid related issues to protect their digital identity and reputation.
The Importance Of Protecting Your Brand Online
For brand growth, securing revenue, reputation, and image and safeguarding your brand online are important. Imagine you’re done setting up your business structure, your online store is set, your YouTube channel – check, and you have even developed an app. You’ve lined up investors, and your company is ready to make a hit.
Then, boom! It happens, and you’re about to lose access to your web name due to a domain ownership dispute. What if you had known how to secure a domain and protect your company? Would it still have happened? Of course, not!
Apart from freeing you from the stress of forfeiting your website, protecting your address online offers the following advantages:
- It sets your brand apart from your competitors
- It raises your web domain awareness
- It increases your enterprise value online
How To Safeguard Your Brand From Online Threats
If you own a URL for your brand is not enough; it is important to protect your brand too. How should domain owners protect their web names? Which steps should you take as a website owner to safeguard your web pages from threats like cybersquatting, trademark and copyrights fraud, hacking, and more?
Tips On Protecting Your Brand Online
Set out below are some golden tips on protecting your company from these threats online.
- Claim your label: As a brand owner, taking absolute control over your business is one of the best ways to prevent yourself from losing your company’s rights to other parties. You should make sure to include your label name and logo in a prominent position on all of your e-commerce sites and downloadable documents.
- Protect your trademark: After you add a clear and visible trademark notice on all your published documents, for example, PDFs and all your websites, you can search Google for a domain lookup, and if you discover unique phrases you used on your sites on another webpage, you are free to get a solicitor involved to take legal action.
- Monitor your business online: Monitoring your business digitally is one good way to ensure your company isn’t being misappropriated or exploited. You should monitor any online mentions of your business. It is important to build a good rapport with your customers, as they will be the first to let you know if your enterprise is altering. If you encounter misuse, it’s best to seek guidance from pros in your field on how to tackle it and be sure to take immediate action.
- Keep the hackers out: Getting your web address hacked can leave an instant dent in your business and cause long-term harm to your brand reputation. Though most hackers break into web addresses just for the fun of it, they are likely to leave a horrible mark. This can range from switching home pages to deleting received orders. In a situation where a person who knows your password leaves your company, change it straight away. Moreover, it is best to use an encryption package.
- Speak up for your company: Lastly, it is important not to depend totally on legal functions to help in the fight against online company violations. Always watch out for or even anticipate attacks against your digital space and use proactive defense and definite action when it’s needed.
How To Handle A Domain Dispute
If you come across a domain dispute, such as infringement on trademarks or copyright issues, the good news is that there are several ways to settle it.
Among all are methods such as negotiating with the other party, filing a UDRP (Uniform Dispute Resolution Policy) Complaint, or filing a lawsuit. Your first option should always be to negotiate with the other party directly, as it is the easiest and safest method, and it has a definite end. Later, you can seek guidance from a solicitor.
Your company’s website is an image of your business or company in the eyes of the world, and it must be personified to avoid any disputes. If you want to protect your brand online, it is important to take proactive steps to safeguard your domain ownership and intellectual property.