Dell to come up with new entertainment application against iTunes?

Reports afloat everywhere in the tech world say that Dell with its team of 120 engineers guided by Tim Bucher are planning to come up with an iTunes competitor.

Dell logo Dell will be engaging in its project, all the big wigs in the music industry that include most of the Apple’s competitors with an objective of providing customers a service that gives them maximum options and varieties.

“Customers want access to content from a broad variety of sources–how, when, and where they choose,” said Michael Dell, CEO to Business Week.

“Apple wants to lock you in. Dell wants to lock you in to choice,” Robert Enderle was quoted as saying by Business Week.

The music download service is expected to come to the market by September offered by a collaboration of companies like Microsoft, Amazon, iRiver, EMI, Dell and many other thereby allowing a lot many sources providing service like music, podcasts and movies for the users. The application is speculated to work via Zing software, acquired by Dell last year from Bucher, an ex-Apple employee, on other gadgets.

Initiative of Dell to make it big in the entertainment industry is a bit doubtful to succeed, owing to the failure of its entertainment products in the past. However, with all the titans in the tech-world coming together, looks like it is worth waiting for the result.

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