The Creo Mark 1 is set to make its debut in India on April 13, looking to differentiate itself from other Android-powered phones by promising to deliver a new smartphone to users every month. By which the company means that it’ll provide monthly software upgrades to consumers with a brand new feature baked inside.
Creo is the brainchild of the makers behind the Teewee HDMI streaming dongle. The startup had received over $3 million in funding earlier this year and the Mark 1 is its first offering. The brand has begun promoting the phone in earnest all over its social media channels, most recently releasing a video detailing the software upgrade aspect of the device.
Based on the video, the phone looks to be a metal-and-glass affair with its curved metal unibody and glass back. It resembles the iPhone 6 in some respects, though it’s differentiated by a unique circular button design for volume controls and power on its right side. Furthermore, interested buyers can engrave the bottom left edge of the handset with a 40-character message of their choosing.
Not much is known about the price or specs of the Mark 1 as of now, except that it’ll run on Android 5.1.1 Lollipop with the manufacturer’s customized OS on top. The firm says it plans to send out new upgrades based on recommendations and suggestions by its user community. Most handsets fail to get timely improvements from handset makers and the new device seems to be its own way of counteracting this.
We’ll have to wait and see if the ambition of the Creo Mark 1 pays off in the long run. Stay tuned for more on the smartphone when it drops in India on April 13.