Zapak has acquired exclusive rights from China-based interactive entertainment media company Shanda Interactive Entertainment Ltd., to carry out operations of Shanda’s internally developed online racing game Crazy Kart, in India. At present, Crazy Kart is under closed-beta testing in the country and is slated to step into commercial operation in Q2 of 2008.
Crazy Kart is regarded as one of the most popular and successful sports in China and has attained the distinction of being the No. 1 Casual game for teenagers by the Ministry of Culture in 2008. The title has a cartoon-themed design style along with competitive multiplayer game modes.
Speaking about the game’s entry in the Indian subcontinent, Qunzhao Tan, President and CTO of Shanda said, “We are very excited to work with Zapak, India’s top game company, in bringing our high-quality Crazy Kart to Indian users. This marks another importance milestone since we initiate our efforts to explore overseas opportunities last year.” Adding, “Our partnership signifies an alliance between the two leading game companies in China and India, and we are very optimistic about a long-term collaboration going forward.”
Similar feelings were echoed by Rajesh Sawhney, President of Reliance Entertainment. He said, “We are proud to partner with Shanda, China’s largest online game company, to create significant inroads in the online game space in India. We believe that based on Shanda’s strength in development and Zapak’s leading position in the Indian market, Crazy Kart will record great success in the future.” Sawhney continued, “In Zapak’s strategy, the cooperation on Crazy Kart is just the first step of the two parties’ long-term strategic partnership. We look forward to a close relationship with Shanda to bring more entertainment content to the Indian market in the future.”
In the past, Shanda has penned licensing agreements for Crazy Kart in Hong Kong, Thailand and Vietnam, and gripping the Indian audience seems to be Shanda’s latest target.