2022 is upon us and it’s that time of year again when we all need to start considering how best to adapt our blogs to suit the times. We need to think about what readers want, and what Google wants, in order to ensure our blogs are going to be as relevant for the coming year as they were for the last.
Whether you’re a business, or an individual blogger who has monetized their work, or even if you’re looking to build a blog for the very first time, experts have already set out their stalls on what they believe will engage readers most across the next 12 months…
Longer Content Performing Best
Long form content has been performing best for a number of years now and there’s only going to be more prominence on that in 2022. Many writers are building posts that are well over 1,000 words these days. In fact, it’s been found that content over 2,000 words will perform on average twice as well as articles that are just over 1,000 words.
Within that content, keywords are needed to be focused on if you want your content to perform, while it should also include a variety of media, as well as have clear headers.
Create Interactive Content
Interactive content is huge these days, and it’s easier than ever to create. Website builders such as Duda.co allow users to easily integrate apps and widgets into blogs and websites, from the likes of galleries through to maps, the weather and many more features.
This all forms part of a more engaging blog as users will have more to play with and can even prove a more effective way of communicating and educating readers. In fact, 70% of marketers today believe that creating interactive content has improved their relationships with readers.
Think about what your readers may like and how they may wish to interact with your site. You can consider quizzes, infographics, videos, polls. Of course, you need to ensure that the interactivity is simple and suits the audience you are trying to appeal to.
Use Tools to Help Your Writing
There are dozens of great tools you can use to improve your writing, and any smart enough blogger will certainly take advantage of them. They come in all shapes and sizes and can improve your work in different ways. The likes of Grammarly and Hemmingway are useful for improving your spelling and grammar, while you can also use the former as a plagiarism checker, alongside the likes of Small SEO Tools and Plagiarism Detector.
Google doesn’t like duplicate content and will likely punish sites for that, so you should be creating unique and original content that will keep readers active and provide valuable content.
Think About Guest Posts
Once upon a time guest posts were frowned upon and to this day there is still a sort of stigma attached. That is because largely they were used in the wrong way, purely to secure SEO benefit through link building.
However, guest posts can be incredibly useful for a site, not only building your blog and brand through a search perspective, but also enticing new readers to your site. By securing posts from other popular bloggers, experts and businesses, you can capitalise and lean on their audiences too, many of whom then may move deeper through your site and become a loyal and regular reader. It’s a great way of boosting your profile and opening yourself up to a brand new audience, particularly if you also promote them through your social channels.