24.3MP Sony Alpha NEX-7 camera packs some nifty features

Sony Alpha NEX-7 Camera

A powerful combination of classic and modern inspiration, the Sony Alpha NEX-7 camera apparently promises professional quality pictures while offering several creative options. After the NEX-5N, the latest addition to the alpha range packs in an effective CMOS sensor accompanied with the latest generation image processing engine.

Weighing a little more than 200 grams, Sony Alpha NEX-7 is equipped with the 24.3 megapixel Exmor APS HD CMOS sensor. The BIONZ image processor combined with a sensitivity of up to ISO 16000 allows capturing high-definition videos and images while cutting down the noise. While the shutter release lag is close to 20 milliseconds, it is capable of capturing fast moving action at the rate of 10 frames per second.

“For Sony, the new NEX-7 represents innovation in its purest form. Speed and style meet performance and control, creating a shooting experience unlike anything in market today,” averred Kelly Davis, vice president of digital imaging at Sony Electronics.

The new Trinavi control interface in addition to the three customizable wheels simplifies manual adjustments of settings. It’s XGA OLED TruFinder viewfinder along with shooting parameters, level gauge and on-screen grid lines facilitate accurate framing and focusing. The flexible 3-inch Xtra Fine LCD display is integrated with TruBlack technology to eliminate reflections.

Further, NEX-7 records AVCHD Full HD videos at 60p frames rate with stereo sound and the Tracking Focus function allows for focusing on a moving object. Like its predecessors, this device is also incorporated with modes such as program, aperture/shutter priority together with several in-camera picture effects. The auto-lock accessory shoe of this camera supports Alpha devices like monitors, adapters and flashes.

The Sony Alpha NEX-7 camera is priced at $1,350 with the 18-55mm zoom lens while it’s $1,200 for just the body. It will be available through Sony authorized dealers and the official web portal starting November.