Canon pulls out two point-and-shoot cameras out of its kitty dubbed PowerShot S100 and PowerShot SX40 HS. Both devices rope in Digic 5 processor, HS System and full HD video capture.
With these cameras, Canon promises elevated low-light performance and high speed. The HS System comes into play as the image processor and high-sensitivity image sensor work together on improving images taken in low-light conditions. The new Digic 5 image processor further maintains low-light image quality and improves camera operation and color accuracy. The image processor provides efficient noise reduction and advanced Multi-area White Balance.
“Photo enthusiasts are always on the search for that next great camera to help them achieve the best results,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A. “The inclusion of the new Digic 5 image processor and Full HD recording capabilities on both new models will provide users with the tools needed to capture brilliant images and videos as they continue their photographic journey.”
Image Stabilization (IS) has been employed to reduce blurring of images and videos while offering six modes to choose from including Normal, Macro, Panning, Dynamic, Powered and Tripod. Users can capture full HD videos and view them on HD ready TVs. Talking precisely about the S100, it packs in a 12.1MP CMOS image sensor with 5x optical zoom, GPS and 24-120mm wide angle lens. The 3-inch LCD display allows easy viewing of images and menu which takes one to a complete range of shooting and recording modes.
The Canon PowerShot SX40 HS camera renders high-quality images with its 12.1 megapixel CMOS sensor, 35x optical zoom range and image stabilizer. The 2.7-inch wide vari-angle LCD allows effortless viewing of images and menus placing it at any angle. Furthermore, the spec sheet scribbles down Improved Smart Auto settings and Zoom Framing Assist button.
The PowerShot S100 and PowerShot SX40 digital cameras carry price tags reading $429.99 and $429.99 respectively. The S100 is slated for November release while the SX40 is expected to hit markets later this month.