As a business owner, it is your responsibility to look for and invest in many ways to improve prospects for your business. This includes providing your employees with the right tools to do their job well. With how digital our processes are becoming, let’s look at how you can use technology to attract more clients to your business.
Cloud-based Communication Tools
Start by upgrading your business phone system. Make your business accessible so that potential customers calling you can connect quickly and have their queries resolved within minutes.
Get virtual communication tools such as call forwarding, call recording, etc., from a cloud-based phone service provider like United World Telecom. These tools can help increase office productivity and create better caller experience which can translate into sales. Some common features and tools offered are:
- Interactive voice response (IVR)
- Extensions for different departments
- Call forwarding based on location and time
- SMS plans, and more
Additionally, provide your sales teams with the tools they need to contact prospects and make sales. An outbound calling service with local and international phone numbers from a cloud-based phone service provider can help with your outbound calling strategy.
Outbound calling is when a business’ sales team calls prospects and presents a sales pitch hoping to make a sale. This is key to increasing brand awareness so that your target audience knows that your business and its products or services exist. Sales reps can call local and international clients without causing your business high long-distance calling fees.
Study the behavior of the customers connecting with your business currently with call tracking. You can do so with call tracking software or purchasing numbers for different locations or advertising platforms and tracking where incoming calls are coming from.
Is one location doing better than the other? Is one advertising platform performing better than the other? If so, then why is it doing so? How are customers responding to your campaigns and interacting with your brand? How can you improve on that in areas that are not performing well? Studying your call volume can help you gain insights into customer behavior and preferences which will lead you in the right direction regarding how to appeal to them, attract them, and serve them better.
Social Media Platforms
Use your social media accounts actively to promote your expertise in the business and demonstrate credibility. Showcase great talents or attributes of the business. Post snippets of informational and educational articles from your website. Run promotions and campaigns and attract attention through discounts, member-exclusive programs, offers, etc.
You can also choose to include testimonials, reviews, or snippets of case studies your business conducts with some of its most valuable clients and customers. This is helpful because viewers then get the perspective of another user instead of just the business promoting the products.
Social media marketing is essential as most users are scrolling on some platform or the other. And so, you can use graphics and economy of words to grab their attention when they are least expecting it. You may also consider using social media ads to reach a wider audience base.
Support Your Business Through Technology
Advancements in technology make it easier than ever to accomplish the tasks and goals you set. Use technology such as virtual communications and search engine optimization (SEO) to increase your business’ visibility and brand awareness. Soon, clients and customers will find your business as a solution to their needs.