Who doesn’t want to have their dose of entertainment even whilst they are on-the-move? Meeting this need, cellular service provider BPL Mobile has an exciting announcement to make for its customer base in India.
BPL Mobile has introduced an all-new Mobile TV service for its valued subscribers across India. With this breakthrough launch, BPL Mobile gets the distinction of being one of the very few selected GSM operators to announce Mobile TV in 2-2.5 G environment.
BPL Mobile TV ‘Real Time’ streaming will have an attractive flat rate of Rs.5 per minute with no hidden costs. Well that can mean quite a lot of money if it’s a long program.
S. Subramaniam, CEO – BPL Mobile maintained, “Our regular consumer research & feedback shows that there is a growing demand for ‘news-on-the-move’ as well as ‘entertainment-on-the-move’. In the fast & dynamic lifestyle of the mumbaikars, Mobile TV from BPL Mobile is all set to plug this vital need-gap in their lives. Mobile TV is an unique way of bringing a TV-like experience onto the mobile phones, with which a user can watch streaming video straight from a television channel on real time basis, with a delay of just a few seconds.”
At present, BPL Mobile’s new Mobile TV service will offer users ‘Real Time’ streaming from leading Indian news channels such as NDTV India, NDTV 24×7, NDTV Profit, Aajtak, Headlines Today, Tez, CNBC TV18, CNBC Awaaz, CNN-IBN, IBN 7. In addition, content from major television channels will also be available as downloadable ‘Video On Demand’ clips, in the form of news, Bollywood Music, devotional music and others.
BPL Mobile is joining hands with ZTE, China’s largest listed telecommunications manufacturer and wireless solutions provider on the technology to make Mobile TV possible on a GSM platform. For content, BPL Mobile has tied-up with NDTV, CNBC and Aajtak for providing Real Time News channels on mobile and news clips. Furthermore, deals have been struck with over 50 top content providers like Onyx, Indiatimes, T-Series and others to provide latest videos under various categories.
Subramaniam continued, “We believe in transparency and hence any BPL Mobile customer using the Mobile TV service will pay only Rs.5 if he/she has used for a minute and will not have to pay anything additional for the data traffic. Work is also on, to make available for the BPL mobile customers more Real Time channels, looped contents and content meant especially for the kids”.
The other novel thing about BPL Mobile’s Mobile TV service is that it will be available through not only Symbian OS handsets, but through a much broader array of handsets.
The service has a user-friendly navigation system. It will also be quite simple to use since its discovery will happen from the very popular BPL Mobile WAP page. A Mobile TV icon will appear of Mobile TV on the home page of WAP site. All users need to do is click on the icon to start their Mobile TV. No applications are to be downloaded, thus the experience is as simple as using a WAP page.
Postpaid BPL Mobile subscribers, who are not WAP users, need to send a text message SMS TV to 50800 to get their request registered. On the other hand prepaid users need to simply send SMS TV to 50505. Or you can dial the customer service number to get your request attended to.