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Blu Products’ Life Pure has a 1080p screen, 13MP camera, quad core AP, $349 price

Blu Products has launched a good deal of attractive smartphones over the year, but its latest affordable addition could just be the most attractive choice from the company. The Life Pure is the first device from the OEM to arrive with a 1080p display and other high-end specifications.

The company has fitted the handset with a 5-inch touchscreen from JDI that features a 441ppi pixel density as well as OGS and full lamination technologies. The screen is surrounded by a narrow bezel on the sides and there’s a 5MP camera just above it which is capable of recording footage in FHD resolution. Flip over to the rear and you’ll be greeted by a 13MP snapper with a BSI sensor and a 5-element lens for better low-light imaging.

Blu Products Life Pure

The Blu Life Pure is also pretty slim. It measures 7.7mm thick and weighs 128 grams. On the inside, the company has fitted a quad core 1.5GHz Cortex A7 processor, 2GB of RAM and 32GB of memory. Other features of the handset include DTS surround audio technology, dual mic noise cancellation and stereo recording as well as software enhancements including Smart Dial, Alarm Pause, Gesture Answer, Picture Air Browse and Video Smart Pause.

Here’s a quick look at the phone’s specifications:

– Platform: Android 4.2 Jelly Bean
– Display: 5-inch 1080p scratch-resistant OGS panel
– Processor: 1.5GHz quad core MediaTek MT6589T AP
– Memory: 2GB RAM; 32GB storage
– Connectivity: Wi-Fi b/g/n, GPS, Bluetooth 4.0, HSPA+ 42Mbps
– Battery: Li-ion 2000mAh
– Dimensions: 142mm x 69.4mm x 7.7mm
– Weight: 128 grams

The Blu Life Pure has gone on sale in the US and Latin America with a price tag of $349. The device can be picked up in color options of matte black and ceramic white.