Apparently, Microsoft wants to leave no stone unturned to take on its search engine rivals as the former has constantly been adding new features to Bing, the latest being the inclusion of the Britannica Online Encyclopedia answers. Not long ago, the company had introduced the three column design and some social features to cut down on the time required to search the web.
The newest addition works towards providing relevant information in relatively less time, informs the official Bing blog. These answers offer a quick look at what could be the required information and also give users an option to get detailed information about the query. Needless to say, Microsoft has joined forces with Encyclopedia Britannica to display its content as results.
“A core focus for us here at Bing has been about delivering relevant information in a more organized way to help you find what you need more quickly and get stuff done. An example of this approach has been seen in our answers feature – a snippet of information designed to give you a quick look at what you’re searching for while also giving you the option to dig deeper into the results,” stated Franco Salvetti, Principal Development Lead, in a post on the official Bing blog.
Besides an overview of the entered subject, these answers are complete with thumbnail images along with facts and figures. Also, for additional information, the results are displayed along with links from trusted sources.
The Britannica Online Encyclopedia answers are now displayed as the Bing search results.