Asus ZenFone smartphones headed to India on July 9

Unlike the tablet and PC segments, Asus doesn’t have a huge presence in the smartphone market in India, but that’s about to change with the arrival of its ZenFone series. The Taiwanese OEM plans to introduce its latest smartphone range into the country next month and it’s looking to price them aggressively, nothing above Rs 25,000.

The Asus ZenFone series currently comprises of three devices. The ZenFone 4 is the smallest of the lot and offers entry-level features such as a 4-inch VGA display, 1GB of RAM, options of 4GB or 8GB of storage and 64GB memory expansion. The handset is powered by an Intel Atom dual core processor clocked at 1.2GHz and it packs dual SIM support, a 1200mAh battery and various radios such as Wi-Fi, Bluetooth, GPS and more.

Asus ZenFone 4

Coming to the ZenFone 5, the device has a 5-inch display, as the name suggests. This IPS panel offers 720p HD visuals with Gorilla Glass 3 protection and there’s a faster 2GHz dual core Intel Atom SOC delivering the steam. RAM is the same at 1GB, but storage options have doubled to 8GB and 16GB. There’s dual SIM slots too, an 8MP rear camera with 1080p video capture and a 2110mAh battery.

ZenFone 5

Just so you know, Asus has launched upgraded versions of the aforementioned phones. The new 4-inch handset comes with a faster Intel processor, while the 5-inch model has a Snapdragon 400 chip with LTE support. It’s highly unlikely that these versions will be deployed in India. Last on the list is the ZenFone 6 which you probably guessed, has a 6-inch display. Visuals here are in 720p HD as well, and there’s Gorilla Glass 3 too. The processor, RAM and storage are the same as the 5-inch model, but the rear here camera is of 13MP and the battery has been bumped up to 3300mAh.

ZenFone 6

No specific prices have been provided for the smartphones in India. The ZenFone 4 is said to retail for around $99 (under Rs 6,000), while the 5 and 6 are priced at $149 (below Rs 9,000) and $199 (under Rs 12,000), respectively.