Ask.com to offer Users Privacy Control with the launch of AskEraser

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Ask.com, a leading search engine has announced that it will soon be implementing a new product called AskEraser, which will offer Ask.com users a high degree of privacy.

AskEraser will offer Ask.com users unmatched control over their privacy when they search for information on the Web.

According to Jim Lanzone, CEO of Ask.com, AskEraser is a great solution for those looking for an additional level of privacy when they search online.”

People can also be ensured that their search history will not be retained by Ask.com.

What’s more, searchers will have easy access to AskEraser and can even change their privacy preference at any time. Once selected, searchers’ privacy settings will be clearly indicated on search result pages so that they always known the privacy status of their searches.

“Anonymous user data can be very useful to enhance search products for all users, and we’re committed to being open and transparent about how such information is used. But we also understand that there are some who are interested in new tools that will help protect their privacy further, and we will give them that control on Ask.com,” Lanzone added.

With this announcement of AskEraser, Ask.com has become the only major search engine to commit to giving consumers the control to prevent retention of their search history at the time of their search.

AskEraser is slated to be deployed on Ask.com in the US and the UK by the end of 2007, and globally by early 2008. Additionally, Ask.com will also globally implement a new data retention standard that will completely disassociate search history from a user’s IP address or cookie information after 18 months.